Brand Networks · 8 hours ago
Director, Business Intelligence
Rochester,NY,US
Full-time
Onsite
Director/Executive
$130K/yr - $170K/yr
8+ years expBrand Networks, a leader in social media tech innovation, is seeking a Director of Business Intelligence to lead the strategy and execution of analytics and reporting. This role involves transforming data into actionable insights and collaborating with various teams to embed analytics into business operations.
AdvertisingSocial Media AdvertisingSocial Media ManagementSocial Media Marketing
Responsibilities
Define and own the Business Intelligence vision, roadmap, and long-term analytics strategy for Brand Networks
Lead, mentor, and grow a team of Data Scientists and Data Analysts, fostering a culture of curiosity, accountability, and impact
Act as the primary analytics partner to senior leadership, translating complex data into clear, actionable insights
Design and oversee scalable reporting frameworks, dashboards, and self-service analytics solutions that support internal teams and clients
Establish KPIs, measurement frameworks, and performance metrics aligned to business, media, product, and client objectives
Drive advanced analytics initiatives including trend analysis, forecasting, segmentation, and performance optimization
Partner with Engineering and Data teams to ensure reliable data pipelines, data quality, and accessible data models
Champion best practices around data governance, documentation, and reporting consistency across the organization
Ensure efficient access to data across multiple sources, platforms, and tools
Work closely with Client Solutions, Product Management, Engineering, Media, and Sales to embed analytics into workflows and decision-making
Support client-facing teams with insights that demonstrate performance, ROI, and strategic opportunity
Identify opportunities where analytics and reporting can unlock new products, services, or revenue streams
Stay current on emerging BI tools, analytics methodologies, and industry trends relevant to social media, digital marketing, and ad tech
Continuously evaluate and evolve BI tools and technologies to meet the growing needs of the business
Drive innovation by exploring and applying AI-powered tools and best practices to improve efficiency, enhance decision-making, and support scalable, data-driven solutions
Qualification
Required
Bachelor's degree in Analytics, Data Science, Statistics, Computer Science, or a related quantitative field
8+ years of experience in analytics, business intelligence, or data-driven roles
Proven experience leading analytics or BI teams and setting strategic direction
Strong expertise in BI tools (e.g., Tableau, Power BI, Looker, or similar)
Data analysis using SQL
Experience working with large, complex datasets and multiple data sources
Ability to translate data into compelling narratives for both technical and non-technical audiences
Exceptional communication, stakeholder management, and leadership skills
Preferred
Master's degree in Analytics, Data Science, Statistics, Computer Science, or a related quantitative field
Experience in digital marketing, media, or ad tech
Experience with Python or R
Company
Brand Networks
Brand Networks delivers relevance-driven social marketing and advertising to 650 enterprise customers.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$68MKey Investors
AEA Investors
2023-02-15Acquired
2013-06-06Private Equity· $68M
Leadership Team
Mike Garsin
CEO
Recent News
2025-11-03
Company data provided by crunchbase