Merkley + Partners · 19 hours ago
Associate Director Paid Social
NYC Metro Area
Full-time
Hybrid
Lead/Staff, Director/Executive
$120K/yr - $130K/yr
5+ years expMerkley + Partners is a mid-sized, full-service agency that specializes in various marketing disciplines. They are seeking an Associate Paid Social Director to lead paid social strategy across a diverse client portfolio while mentoring junior team members and contributing to client-facing strategies and materials.
AdvertisingMarketing
Hiring Manager
Alina Rozwadowska
Responsibilities
Lead the development of paid social platform and campaign strategies across key clients
Contribute strategic POVs tied to platform innovation, cultural moments, and industry shifts
Review and refine client-facing materials including decks, strategies, and budget documentation
Confidently address ad hoc client questions and performance inquiries on calls
Support annual planning efforts, test-and-learn roadmaps, and full-funnel recommendations
Manage and mentor Paid Social Supervisors and/or Senior Associates day to day
Help set priorities, timelines, and workloads across accounts
Review team deliverables to ensure quality, accuracy, and strategic rigor
Monitor and approve team requests while escalating issues as needed
Oversee campaign performance and guide optimization strategies
Analyze data to uncover insights and deliver actionable recommendations
Partner with Ad Ops teams to ensure proper pixel implementation and URL tracking
Collaborate with creative and cross-channel teams to steward trafficking workflows
Develop and present insightful client reporting materials
Build and collaborate on client-facing decks and performance narratives
Partner with the team on weekly, monthly, and quarterly reporting
Help streamline workflows across planning, execution, reporting, and billing
Stay on top of emerging social trends, platform updates, and beta opportunities
Participate in meetings with platform partners, cross-agency teams, and clients
Qualification
Required
5–7 years of experience managing paid social campaigns
Developing platform and campaign strategy
Supporting the growth of junior team members
Strong paid social expertise
Thoughtful insights
Ability to mentor Supervisors and Associates
Collaborating closely with senior leadership
Lead the development of paid social platform and campaign strategies across key clients
Contribute strategic POVs tied to platform innovation, cultural moments, and industry shifts
Review and refine client-facing materials including decks, strategies, and budget documentation
Confidently address ad hoc client questions and performance inquiries on calls
Support annual planning efforts, test-and-learn roadmaps, and full-funnel recommendations
Manage and mentor Paid Social Supervisors and/or Senior Associates day to day
Help set priorities, timelines, and workloads across accounts
Review team deliverables to ensure quality, accuracy, and strategic rigor
Monitor and approve team requests while escalating issues as needed
Oversee campaign performance and guide optimization strategies
Analyze data to uncover insights and deliver actionable recommendations
Partner with Ad Ops teams to ensure proper pixel implementation and URL tracking
Collaborate with creative and cross-channel teams to steward trafficking workflows
Develop and present insightful client reporting materials
Build and collaborate on client-facing decks and performance narratives
Partner with the team on weekly, monthly, and quarterly reporting
Help streamline workflows across planning, execution, reporting, and billing
Stay on top of emerging social trends, platform updates, and beta opportunities
Participate in meetings with platform partners, cross-agency teams, and clients
5–7 years of paid social experience within native platforms (Meta, TikTok, Pinterest required)
Experience managing or mentoring at least 1–2 junior team members
Strong understanding of advanced targeting and full-funnel social strategy
Proven client-facing experience, including calls and written communication
Advanced Excel skills for budget management and performance analysis
Strong PowerPoint deck-building and storytelling skills
Highly organized with excellent attention to detail
Collaborative, proactive problem-solver with strong communication skills
Genuine enthusiasm for social platforms including Facebook/Instagram, TikTok, LinkedIn, X (Twitter), Pinterest, and Snapchat
Company
Merkley + Partners
From QSR and fin tech to automotive and oncology, we’ve been helping brands navigate change to keep them ahead of the curve for over 30 years.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Alex Gellert
CEO
Stacey Lesser
Chief Strategic Officer
Company data provided by crunchbase