RevSpring · 13 hours ago
Product Marketing Manager- Payments, Merchant & Print
United States
Full-time
Onsite
Mid Level
4+ years expRevSpring is a company focused on healthcare technology solutions, and they are seeking a Product Marketing Manager to lead the go-to-market messaging and execution for their Payments, Merchant, and Print products. This role involves collaborating with various teams to ensure effective product positioning and market differentiation, while also enabling sales and customer teams through training and resources.
AnalyticsCollectiblesHealth Care
Responsibilities
Own messaging and positioning for Payments, Merchant, and Print products, and ensure Engage IQ postcare solutions are clearly differentiated and consistently represented across all channels
Develop solution narratives and value propositions by persona (e.g., revenue cycle, finance, patient access, patient experience), tying capabilities to measurable outcomes (yield, cost-to-collect, payment rates)
Become a deep subject matter expert on assigned products and workflows (including integrations and key use cases) and maintain demonstration readiness—scripts, demo flows, and supporting assets for live or recorded demos
Lead go-to-market planning and execution for new product launches and major releases, coordinating with Product, Sales, Marketing, Client Success, and Operations
Create and maintain core market-facing assets: positioning frameworks, pitch decks, sales plays, one-pagers, product pages, customer stories, ROI narratives, FAQs, and objection-handling guides
Partner with Product Management on roadmap input by synthesizing feedback from Sales, prospects, customers, and the market; translate product updates into customer-friendly language
Drive competitive and market intelligence: track competitors, pricing/packaging trends, and buyer expectations; deliver actionable insights to Product and GTM teams
Enable Sales and Customer teams through training, launch toolkits, and ongoing updates; ensure teams can pitch, demo, and defend differentiation in competitive cycles
Support strategic opportunities by joining discovery calls and shaping deal-specific narratives and demo strategy
Measure and improve GTM effectiveness through content usage, readiness signals, adoption metrics, and win/loss learnings
Qualification
Required
A healthcare product marketer who is comfortable going deep on product details and translating them into simple, compelling buyer value
Confident presenting to internal and external audiences, including executives and cross-functional stakeholders
Highly collaborative and organized—able to drive alignment across Product and GTM teams and deliver on launch timelines
Data-informed and outcome-oriented; you think in terms of buyer pain, proof points, and measurable impact
Demonstrated experience with healthcare payments and/or revenue cycle workflows, including merchant/payment processing concepts and buyer considerations
Proven track record owning messaging, positioning, and launches for SaaS or technology products
Ability to operate as a product SME and maintain demo readiness (building demo storylines, scripts, and supporting artifacts)
Strong writing and storytelling skills; experience creating executive-ready and sales-ready content
Experience partnering closely with Product Management and cross-functional GTM teams; strong project management skills
Experience marketing Print and/or omnichannel patient communications in healthcare (statements, letters, reminders, postcare outreach)
Familiarity with patient financial engagement and digital payment adoption strategies that reduce bad debt and cost-to-collect
Experience with competitive intelligence and sales play development
Comfort using tools such as Salesforce, Jira/Confluence (or equivalent), and enablement/content platforms
Bachelor's degree
4+ years of B2B product marketing experience (healthcare technology strongly preferred)
Company
RevSpring
RevSpring is a provider of revenue cycle technology services offering data analytics, multi-channel customer communications.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-03-12Acquired
Leadership Team
Scott MacKenzie
CEO
Bill Needham
Chief Technology Officer
Recent News
Mobihealthnews
2025-10-24
2025-10-15
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