INFUSION by castells · 22 hours ago
Communications Director
Seattle, WA, US
Full-time
Onsite
Director/Executive
$120K/yr - $140K/yr
12+ years expINFUSION by castells is seeking a Communications Director to serve as the senior strategic lead for the Northwest Owner/Operator Cooperatives. This role involves managing regional PR strategies, providing field support to McDonald's Corporate, and ensuring effective communication and accountability within the organization.
AdvertisingConsultingMarketing
Responsibilities
Serve as the primary agency face to the NW Owner/Operator Boards. You own the relationship, lead the boardroom presentations, and secure 'buy-in' for regional PR strategies
Full accountability for the regional PR budget. You must demonstrate clear value and ROI to the Owners, ensuring their investment drives local 'Brand Love' and business growth
While your focus is the NW, you will collaborate with our agency leads in markets like DC, Philly, and Chicago to ensure regional strategies align with national goals
Act as the 'eyes and ears' for McDonald’s Corporate Government Relations and Crisis leads. You provide the local 'recon' (regulatory trends, local activism, stakeholder sentiment) that allows them to build effective national strategies
Ensure that critical field data is synthesized and delivered to both our clients and corporate partners, serving as the connective tissue between local reality and corporate planning
Identify and cultivate relationships with local community leaders and NGOs, managing the 'license to operate' for the brand in the NW
Oversee hyper-local media and social monitoring (via your Tactician). You are responsible for reporting local developments back to Corporate so they can lead the media response
Ensure local Owners are briefed on Corporate-mandated crisis protocols, ensuring the local system is synchronized with the national response
Direct and develop a regional Tactician who handles day-to-day execution. You are responsible for their growth, output quality, and discipline in reporting
Qualification
Required
12-15+ Years PR/Public Affairs Experience: Deep experience in QSR, Franchise Models, or CPG/Grocery is essential. You must understand the 'speed of retail.'
Boardroom Presence: You are a confident, high-EQ counselor who can navigate a room of 20+ successful, independent business owners
The 'Translator': You can take complex corporate policy and turn it into actionable, high-impact intelligence for local business owners
Relentless Accountability: You take personal pride in 'delivering the plan' and managing budgets with total transparency
Company
INFUSION by castells
INFUSION by castells is an independent, top Multicultural marketing and advertising agency founded in 1998, fully integrated and full service, led by dynamic President and Stanford MBA Liz Castells.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Leticia Juárez
Partner, EVP Strategy & Marketing
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