Boston Scientific · 6 hours ago
Senior Manager, Global Brand Marketing
Marlborough, MA
Full-time
Hybrid
Senior Level, Lead/Staff
$132K/yr - $250K/yr
8+ years expBoston Scientific is a leader in medical science committed to solving important health industry challenges. The Senior Manager, Global Brand Marketing is responsible for creating and executing corporate brand marketing strategies to enhance brand awareness and engagement, working collaboratively across various teams and channels.
Health CareMedicalMedical Device
No H1B
Responsibilities
Translating global Boston Scientific brand strategy into clear corporate marketing campaign and paid media strategies that address brand and reputation objectives
Owning corporate brand marketing campaign objectives, audience definitions, paid media optimization strategies and performance measurement of metrics that drive brand, reputation and engagement outcomes
Monitoring the market, competitive landscape and relevant corporate brand activities to inform plans
Defining annual and quarterly program milestones and activities aligned to strategic objectives, scopes budget requirements and considers resources needed for implementation
Leading the development of strategic briefs for creative, media, content and research teams
Serving as the strategic point of contact to internal stakeholders and brand marketing agency partners
Partnering with corporate brand creative lead, paid media strategist, and corporate reputation program leaders (e.g. editorial strategy, media relations, social media, employer brand, thought leadership/exec visibility, employee advocacy) to ensure alignment of brand marketing plans and investments that reinforce corporate narratives and are executed consistently across integrated paid, owned, and earned channels
Collaborating with analytics lead to build the corporate brand marketing measurement framework to ensure ongoing performance tracking and optimize future campaigns with a rigorous, data-driven approach
Fostering strong relationships across Global Corporate Communications, Integrated Digital Marketing, Enterprise Analytics, Talent Acquisition, regional and business teams
Enhancing the team’s corporate brand marketing knowledge and consistently learning, embracing and applying emerging and best practices, including AI to strengthen corporate brand impact across initiatives
Qualification
Required
Bachelor's degree required; equivalent experience considered in lieu of a degree
A minimum of 8 years of professional experience in corporate-level brand marketing
Demonstrated experience leading multi-channel corporate brand campaigns
Experience working with external creative and media agencies
Experience operating in complex, matrixed or regulated environments
Experience supporting global or corporate brands
Demonstrated ability to define corporate-level brand objectives, interpret performance and brand health indicators and drive measurable
Proven ability to influence cross-functional partners without direct authority
Excellent communication and presentation skills
Highly organized, strategic, and comfortable managing multiple priorities in a fast-paced environment
Experience working with communications and social teams defining paid media strategies as part of an integrated PESO approach
Excellent collaborator who is enthusiastic about joining a growing team and bringing fresh, innovative ideas and insights to the table
Preferred
Experience in healthcare, medical technology or highly regulated industries
Strong briefing, business case/strategy storytelling and presentation development skills
Strong understanding of audience behavior, digital platforms, and evolving content and discovery practices (SEO, GEO, AEO)
Company
Boston Scientific
Boston Scientific is a medical technology company that designs and develops medical devices to diagnose and treat a wide range of condition.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$10.02B2025-02-21Post Ipo Debt· $1.58B
2024-02-22Post Ipo Debt· $2.17B
2022-03-04Post Ipo Debt· $3.28B
Leadership Team
Michael Mahoney
Chairman, President & CEO
Daniel J. Brennan
Chief Financial Officer
Recent News
2026-01-24
2026-01-23
Company data provided by crunchbase