The Coca-Cola Company · 20 hours ago
Manager, Workflow Technologist
The Coca-Cola Company is a leading global beverage company, and they are seeking a Manager, Workflow Technologist to optimize marketing workflows using MarTech platforms. This role involves designing and implementing workflows to enhance operational excellence and support a data-driven marketing organization.
Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing
Responsibilities
Develop, configure, and maintain end-to-end marketing workflows in Adobe Workfront, supporting both anthemic and deaveraged content streams
Automate intake, prioritization, approvals, and reporting processes using Workfront and integrated MarTech/AI tools
Serve as the subject matter expert for workflow best practices, templates, and process governance
Ensure workflows are optimized for speed, transparency, and resource allocation
Ensure decisions, key information, and milestones are documented within Workfront by the project team
Partner with marketing stakeholders to manage timelines, mitigate risks, and remove roadblocks
Identify trends and opportunities for process improvement and workflow automation; partner with business owners to drive adoption of new MarTech solutions
Champion change management, training, and onboarding for new workflow processes and tools
Drive adoption of tech-augmented ways of working, including AI agents and automation, to reduce manual work and enable real-time personalization at scale
Manage dashboards and reports to monitor workflow performance, data integrity, and operational KPIs
Ensure data governance, taxonomy, and naming conventions are maintained within Workfront and related systems
Collaborate with analytics and data teams to connect workflow data to business outcomes
Act as a liaison between marketing, creative, commercial, and IT teams to ensure workflow alignment and integration
Qualification
Required
1-3 years of experience in marketing operations, workflow management, or campaign/program management, preferably in a large, matrixed organization
Experience in MarTech platforms, especially Adobe Workfront; experience with workflow automation and AI/agentic tools is a plus
Experience driving technology adoption and process change in a marketing environment
Excellent communication, collaboration, and stakeholder management skills
Bachelor's degree required
Preferred
Experience with digital asset management (DAM) tools, creative or media agency operations, or Agile/Scrum methodologies
Familiarity with AI-powered workflow automation and personalization at scale
Ability to work in ambiguous, fast-paced environments and create structure from complexity
Strategic and operational mindset; able to think through both big-picture challenges and ground-level execution
Benefits
A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Company
The Coca-Cola Company
The Coca-Cola Company is a soft drink manufacturer & distributor that makes a variety of soft drinks, including diet coke and regular coke.
Funding
Current Stage
Public CompanyTotal Funding
unknown1919-09-05IPO
Leadership Team
Recent News
2026-01-16
Company data provided by crunchbase