TEAM LEWIS · 1 day ago
Campaign Manager, B2B PR
Boston, MA
Full-time
Hybrid
Mid, Senior Level
$75K/yr - $95K/yrTEAM LEWIS is a global marketing agency that has grown from start-up to multi-national in a little over two decades. The Campaign Manager will work closely with clients and their team to ensure effective account management and media relations, while also overseeing content creation and digital media strategies.
AdvertisingConsultingDigital MarketingGovernmentPublic RelationsSocial MediaWeb Development
Responsibilities
Client Management Builds and maintains strong relationships with clients, establishing self and TEAM LEWIS as an invaluable long-term partner for marketing and communications services
Manages all communication with the client and ensures deadlines and service agreements are met consistently by the team
Works closely with the client and Campaign Director to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital services
Adds value to new business pitches by providing support with coordination, content generation and presentation preparation, in addition to attendance
Schedules, organizes and runs regular client meetings and calls, providing consultative advice on tactical communications activity
Media relations Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative
Oversees all media relations activity on behalf of the client, maintaining key media contacts for campaigns and projects
Builds, maintains and develops productive relationships with journalists, bloggers, influencers and analysts across national, trade and vertical media channels
Utilizes networks to create and maximize client coverage, advising on long-form and short-term narratives
Maintains and promotes a sound understanding of current affairs relevant to the industry and the wider news agenda
Deploys rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles
Content Oversees and provides content creation for campaigns and projects including press releases, articles, blog entries, and other written material
Drafts, and oversees the drafting of, a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high-quality content
Works with content experts to improve knowledge of techniques and writing styles across multiple channels and platforms
Digital / Social media Uses social media platforms to expand own network, develop media relationships and positively impact client results
Pitches additional digital content including infographics, animations and video to support written content and client aims
Uses social media and proactively explores new tools, solutions and processes to continuously evolve and optimize client PR campaigns
Provides social media insight as well as execution and management of related digital activity
Works collaboratively with the Digital team to increase the utilization of digital services wherever possible
Teamwork and development Acts as a respected line manager, working closely with line reports to maximize strengths, improve weaknesses and support career development
Line manages the account team, including coaching, supervision, assessment and review of junior team members
Sets team objectives on a daily, weekly, monthly and quarterly basis
Ensures the on-going achievement of all deliverable client objectives
Monitors team activity levels against budget, increasing and decreasing individuals' allocation where necessary
Provides guidance to colleagues on how to best manage campaigns, including answering general new business requests
Works with the Talent team to recruit high calibre candidates into the team
Works with the HR team to reward, retain and develop your team and resolve any performance related issues
Regularly attends and leads TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge
Reporting and analysis Ensures that all activity and results are reported back to the client, providing insight and analysis where possible
Communicates account performance internally (account reviews) to relevant stakeholders
Provides detailed reports to the Campaign Director or senior management team on request
General Runs and supports training sessions, with a view to maximizing opportunities to expand team skills and grow revenues
Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity and values
Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme
Contributes and supports the continuous improvement of systems, practices and policies
Qualification
Required
Relevant experience of working in a B2B, corporate, consumer or digital communications agency environment at a Senior Campaign Executive or Campaign Manager level
Attention to detail
Proven written ability in English and local languages
Creative thinking
Understanding of client business issues and requirements
Highly developed presentation skills
Thorough knowledge of media: print and broadcast
Understanding of market research and analysis
Ability to motivate and lead a team
Ability to delegate effectively
Calmness under pressure and ability to achieve tight deadlines
Ability to interact with confidence at board-level with clients
Proven ability to keep abreast of current affairs and relate them to client situations
Benefits
Competitive salary
Hybrid work environment
Generous PTO
Paid parental leave
Medical, dental, and vision benefits + life insurance (eligible day 1 of employment)
401k with employer match
Travel Programs
Up to $2k donation to a charity of your choice!
Company
TEAM LEWIS
TEAM LEWIS is a global integrated marketing, PR & digital agency elevating the customer experience for the world's most beloved brands.
Founded in 1995
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Chris Lewis
CEO & Founder
Hillary Werronen
SVP US Operations
Recent News
2024-03-15
Columbus Business First
2024-02-13
2024-01-26
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