AirOps · 13 hours ago
Marketing Operations and Analytics Manager
NYC Metro Area
Full-time
Hybrid
Senior Level
5+ years expAirOps is a company that helps brands gain visibility in the AI era through its content engineering platform. The Marketing Operations and Analytics Manager will be responsible for building the analytics foundation that supports the go-to-market strategy, collaborating with various teams to optimize marketing performance and insights.
Artificial Intelligence (AI)Business DevelopmentDeveloper APIsDeveloper ToolsProductivity Tools
Responsibilities
Build and maintain executive-level dashboards and reporting frameworks that surface leading and lagging indicators such as pipeline velocity, conversion rates by segment, CAC payback periods, and full-funnel attribution
Translate data into clear insights and recommendations that improve marketing efficiency and go-to-market strategy
Identify opportunities for operational leverage and efficiency gains across the marketing organization
Design, build, and own a multi-touch attribution framework across the entire customer journey, from first touch through closed-won revenue, enabling accurate channel ROI analysis and budget optimization
Collaborate with Strategic Finance to develop sophisticated analytics models including cohort analysis, LTV modeling, and channel incrementality testing to support marketing investment decisions
Own the marketing technology stack strategy and optimization, working closely with Revenue Operations and GTM Engineering teams to ensure seamless integration, data flow, and system performance across marketing automation, analytics platforms, and lead management tools
Collaborate with RevOps to refine lead lifecycle definitions, scoring models, and routing logic, providing the marketing perspective on funnel optimization and conversion analysis
Partner with GTM Engineering on data infrastructure projects, ensuring marketing events and attribution touchpoints are properly instrumented and flowing into the data warehouse
Build operational excellence within the marketing organization through process documentation, campaign QA frameworks, and continuous improvement initiatives
Serve as the analytics thought partner to the marketing team, translating data into strategic narratives that drive resource allocation, campaign planning, and channel mix optimization
Qualification
Required
5+ years of experience in marketing ops and analytics roles at B2B SaaS companies, with demonstrated experience building attribution frameworks and analytics infrastructure from the ground up or scaling them significantly
Highly analytical with deep fluency in marketing analytics, attribution modeling, and statistical methods; ability to build complex models in SQL, Python, or R and translate findings into executive-ready insights
Highly proficient with marketing and analytics platforms including HubSpot, GA4, Clay, Zapier, HockeyStack, Looker, Segment, and similar tools, with comfort working directly with data warehouses and BI systems
Strong track record partnering with RevOps and GTM Engineering teams and working effectively with technical functions while maintaining focus on marketing analytics and insights
Ownership mentality with experience independently owning complex cross-functional projects, defining success metrics, and driving them to completion with stakeholders across multiple teams
Strong communicator, comfortable translating data into insights that influence decision-making across leadership
Comfortable thriving in fast-paced startup environments, building systems in real time, operating under ambiguity, and defining best practices
Benefits
Equity in a fast-growing startup
Competitive benefits package tailored to your location
Flexible time off policy
Parental Leave
A fun-loving and (just a bit) nerdy team that loves to move fast!
Company
AirOps
AirOps enables businesses to build AI-powered content workflows combining multiple language models with brand data for scalable growth.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$62.5MKey Investors
GreylockUnusual VenturesWing Venture Capital
2025-11-10Series B· $40M
2024-10-02Series A· $15.5M
2023-04-26Seed· $7M
Leadership Team
Alex Halliday
Founder and CEO
Matt Hammel
Co-founder and COO
Recent News
Sourcery
2025-11-21
alleywatch.com
2025-11-19
vcnewsdaily.com
2025-11-14
Company data provided by crunchbase