Amaro Law Firm · 1 day ago
Director of Content
Houston, TX
Full-time
Hybrid
Director/Executive
7+ years expAmaro Law Firm is a nationally recognized plaintiff’s trial law firm located in Houston’s Heights area. They are seeking a Director of Content to develop and execute data-driven content strategies that enhance brand awareness and client engagement, while managing a team of content creators.
ConsultingLaw EnforcementProfessional Services
Responsibilities
Develop and execute comprehensive, data-driven content strategies that support business objectives, including lead generation, brand awareness, and client engagement
Oversee the production of diverse content formats, including blogs, whitepapers, videos, case studies, webinars, and more, ensuring quality, consistency, and alignment with the company’s tone and mission
Create and manage content for digital, print, social media, and other platforms to maximize audience reach and engagement
Apply strong SEO knowledge to optimize content for organic visibility and performance
Manage and mentor a team of content creators, fostering a collaborative and innovative environment
Measure content performance using tools like Google Analytics and HubSpot. Use insights to optimize strategies and maximize ROI
Work closely with marketing, sales, design, and other cross-functional teams to ensure content aligns with broader company objectives
Develop and maintain a detailed content calendar, ensuring timely production and effective distribution
Stay ahead of content marketing trends, tools, and technologies, such as AI, interactive content, and emerging media formats
Qualification
Required
7-10 years in content marketing, storytelling, or related fields, with at least 3-5 years in a leadership or managerial role
Proven ability to develop and execute data-driven content strategies
Track record of creating compelling brand narratives and multi-channel content
Strong familiarity with CMS platforms (e.g., HubSpot, WordPress) and digital marketing tools
Demonstrated ability to manage and inspire a team, ensuring high performance and professional growth
Skilled in measuring content performance and implementing data-driven optimizations
Bachelor's degree in Marketing, Communications, Journalism, or a related field (advanced degrees or certifications are a plus)
Benefits
Blue Cross Blue Shield, low-deductible options
401K with 4% match
Life insurance
Company
Amaro Law Firm
Amaro Law Firm offers law services for personal injury & mass torts, business litigation, property insurance claims, and wrongful death.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
J
James Amaro
Founder
Company data provided by crunchbase