Planet · 3 hours ago
Global Performance Marketing Manager
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
$114K/yr - $143K/yr
6+ years expPlanet is a company that designs, builds, and operates the largest constellation of imaging satellites in history. They are seeking a Global Performance Marketing Manager to define the global blueprint for B2B growth, focusing on strategic channel leadership and AI-driven marketing excellence.
AerospaceAnalyticsBig DataGeospatialRemote SensingSoftware
Responsibilities
Develop and lead the global performance marketing strategy across paid search, paid social, and programmatic, focusing on B2B pipeline generation
Lead quarterly planning cycles, including budget forecasting, scenario modeling, and determining investment trade-offs tied directly to revenue and LTV:CAC goals
Lead the integration of AI tools to accelerate marketing asset production, personalization, and conversion optimization globally. Develop and execute standardized testing methodologies for channels and content
Serve as the strategic liaison across Marketing Leadership, Regional Teams, Sales, and RevOps to align on priorities, metrics, and efficiency targets
Own standardized reporting, synthesize global campaign learnings, and develop playbooks to ensure consistency and scale across all markets
Develop and operationalize the global performance marketing strategy, prioritizing AI integration for efficiency, and ensuring tight integration with ABM programs
Manage the performance of global digital campaigns via paid channels (SEM, Paid Social, Programmatic), ensuring optimization against pipeline goals
Lead quarterly budget forecasting and investment allocation modeling
Partner with regional teams to localize global frameworks into market-specific plans
Own standardized reporting and synthesize campaign learnings for executive stakeholders
Drive incrementality testing strategies with Analytics (MMMs, geo-experiments)
Lead the AI Strategy for content personalization and asset production workflows
Partner with Product Marketing, Sales, and RevOps to align messaging and conversion insights, particularly on target account engagement strategies
Develop standardized playbooks and reporting templates to drive operational excellence
Champion continuous improvement through experimentation and automation tooling
Qualification
Required
6+ years of experience in B2B performance marketing, including strategic contribution to multi-channel global acquisition programs
Bachelor's degree in Marketing or a related field
Expertise and proven success in Account-Based Marketing (ABM) strategy and execution
Success driving measurable pipeline growth and improving marketing efficiency (e.g., LTV:CAC)
Hands-on understanding of CRM/BI systems (SFDC, Looker/Tableau, Marketo)
Expertise in paid search, paid social (especially LinkedIn), display; deep familiarity with ABM tools and techniques
Direct experience leveraging AI tools to enhance performance marketing workflows
Solid analytical acumen with experience in advanced measurement and experimentation frameworks
Demonstrated ability to collaborate cross-functionally and influence without direct authority
Benefits
Comprehensive Medical, Dental, and Vision plans
Health Savings Account (HSA) with a company contribution
Generous Paid Time Off in addition to holidays and company-wide days off
16 Weeks of Paid Parental Leave
Wellness Program and Employee Assistance Program (EAP)
Home Office Reimbursement
Monthly Phone and Internet Reimbursement
Tuition Reimbursement and access to LinkedIn Learning
Equity
Commuter Benefits (if local to an office)
Volunteering Paid Time Off
Company
Planet
Planet is an aerospace and data analytics company that builds small satellites and delivers information about the changing planet.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.03BKey Investors
BlackRockBloombergNEFPrelude Ventures
2025-09-09Post Ipo Debt· $460M
2021-12-08Post Ipo Equity· $200M
2021-12-08IPO
Leadership Team
Will Marshall
Co-Founder & CEO
Robbie Schingler
Co-Founder and Chief Strategy Officer
Recent News
2026-01-13
Morningstar.com
2026-01-12
Company data provided by crunchbase