CoverMyMeds · 4 hours ago
Senior Manager, Marketing Analytics
Columbus, OH
Full-time
Onsite
Senior Level, Lead/Staff
$110K/yr - $182K/yr
9+ years expMcKesson is an impact-driven, Fortune 10 company that focuses on healthcare accessibility and affordability. CoverMyMeds is seeking an experienced Business Intelligence Manager – Marketing Analytics to lead the development of advanced marketing analytics capabilities and mentor a team while collaborating with marketing leadership to enhance analytics solutions.
Health CareInformation TechnologySoftware
Responsibilities
Develop a 3-year road map and build business case to execute that road map
Build and automate dashboards to analyze marketing campaign performance, media spend, tactics, conversions, and downstream user behavior
Apply Multi-Touch Attribution and Customer Journey Analytics to evaluate the impact of various touchpoints on conversions
Present campaign insights and optimization recommendations to stakeholders across marketing and executive teams
Define success metrics and deliver actionable insights through dashboards, presentations, and recurring reports
Use Marketing Mix Modeling to assess channel effectiveness and guide budget allocation
Set data strategy and structure to integrate disparate sources for improved insights
Mentor and develop junior analysts, fostering a culture of learning and innovation especially with tools such as SQL, Marketo and Google Analytics
Prioritize team initiatives and ensure alignment with business goals
Ensure data quality, governance, and compliance with privacy regulations using cloud-based data warehouses
Deeply understand the data stack powering analytics solutions and identify opportunities for scale and automation
Collaborate cross-functionally to enhance systems and streamline workflows
Design and execute a roadmap to elevate marketing analytics maturity
Leverage segmentation and personalization strategies to improve targeting and engagement
Influence senior leadership with data-driven recommendations that shape marketing strategy
Qualification
Required
Degree or equivalent experience
Typically requires 9+ years of professional experience and 1+ years of supervisory and/or management experience
10+ years in marketing analytics, including B2B experience
1+ years in a leadership or mentorship role
Expert (5+ years') proficiency in: Google Analytics 4, Google Tag Manager, Adobe Analytics, Paid advertising platforms (Google Ads, Meta Ads Manager), Data visualization tools (Tableau, Power BI), Other: Marketo, SalesForce, SQL
Strong experience in data mining, analysis, and insight generation
Skilled in presenting complex findings to non-technical stakeholders
Comfortable navigating ambiguity and shifting priorities
Preferred
Experience with Marketo, Salesforce, ABM platforms, SEO tools
B2C and healthcare industry experience
Familiarity with statistical modeling and attribution techniques
Passion for teaching and sharing knowledge
Benefits
Annual bonus
Long-term incentive opportunities
Company
CoverMyMeds
CoverMyMeds is a healthcare tech platform helping doctors and pharmacists complete PA and insurance coverage determination forms for drugs.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$5.06MKey Investors
SaaS Capital
2017-01-25Acquired
2014-11-05Private Equity
2013-08-28Debt Financing· $4M
Leadership Team
Sam Rajan
Principal & Co-Founder
Scott Rybak
SVP, Business Development
Recent News
Seattle TechFlash
2025-06-11
Company data provided by crunchbase