WHOOP · 7 hours ago
Senior Brand Media Lead, Programmatic
Boston, MA
Full-time
Onsite
Senior Level
$130K/yr - $170K/yr
5+ years expWHOOP is on a mission to unlock human performance and healthspan. They are seeking a Senior Brand Lead, Programmatic to scale awareness and affinity through impactful, data-driven brand media by executing WHOOP’s global programmatic brand media strategy.
Consumer ElectronicsFitnessSportsWearablesWellness
Responsibilities
Plan and execute programmatic brand media campaigns across key global markets
Manage DSP media strategy and day-to-day media buying to drive efficient reach and brand awareness
Partner with global marketing leads to develop market-level media plans
Monitor performance and optimize campaigns to improve campaign efficiency and impact
Collaborate closely with Marketing Analytics, Creative, Performance Media, and Consumer Insights
Contribute to media reporting and analysis, helping connect media performance to brand health metrics
Drive test and learn agenda to continuously improve programmatic effectiveness
Qualification
Required
5–7 years of experience in programmatic media buying, ideally with brand-focused KPIs
Hands-on experience working in DSP platforms
Experience with campaign planning, execution, and optimization
Strong analytical skills and comfort working with performance and brand metrics
Collaborative mindset and ability to work cross-functionally
Experience supporting global or multi-market media programs
Benefits
Meaningful equity
Benefits
Generous equity package
Company
WHOOP
WHOOP is a fitness tech company that offers wearables that track sleep, recovery, and performance.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$404.75MKey Investors
SoftBank Vision FundIVPFoundry Group
2026-01-15Undisclosed
2021-08-30Series F· $200M
2020-10-28Series E· $100M
Leadership Team
Will Ahmed
Founder & CEO
Aurelian Nicolae
Co-Founder & Chief Hardware Engineer
Recent News
2026-01-21
2026-01-20
Company data provided by crunchbase