Office Practicum · 6 hours ago
Product Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $105K/yr
5+ years expOffice Practicum is seeking a senior, process-driven Product Marketing Manager to lead product marketing for their pediatric-focused technology portfolio. The role involves influencing product positioning, executing Go-to-Market strategies, and collaborating with cross-functional teams to drive growth and elevate the company's leadership presence in the market.
CommunitiesComputerSoftware
Responsibilities
Own and evolve product positioning, value propositions, and messaging that clearly articulate differentiated benefits for pediatric practices
Clearly articulate how our products solve problems and deliver value across audiences
Partner with Product and Marketing to ensure consistent messaging across all channels, campaigns, and customer touchpoints
Lead GTM planning and execution for new products, enhancements, and initiatives
Define, document, and maintain clear GTM processes, timelines, and ownership models
Partner closely with Marketing, Product, Sales, Customer Success Teams, and Finance to ensure launch readiness and alignment
Build scalable GTM frameworks that can be reused and improved over time
Work closely with Product to influence roadmap storytelling and launch planning
Collaborate with Sales to deliver effective enablement materials and messaging
Work with external partners to develop webinars, campaigns, and co-marketing programs
Analyze market trends, competitive landscape, and buyer needs to inform strategy
Gather and synthesize voice-of-customer insights from customers, advisory groups, and internal stakeholders
Design and deploy surveys and research initiatives to validate messaging, concepts, and opportunities
In conjunction with the Marketing team, support integrated campaigns across email, web, search, paid media, social media, webinars, trade shows, and account-based marketing
Lead a new, structured effort to promote senior leadership as industry thought leaders across webinars, events, blogs, and other digital platforms
Partner with subject matter experts to produce high-impact content and storytelling
Qualification
Required
Highly organized, process-oriented, and detail-driven
Clear, confident communicator with strong writing and presentation skills
Comfortable leading initiatives that span teams, timelines, and priorities
Strong multitasking ability with experience managing multiple projects and deadlines
Demonstrate a commitment to continuous learning, including staying current on technology trends and AI innovations that improve workflows
Customer-focused, with the ability to translate needs and feedback into clear messaging and action
Bring innovative thinking to improve products, messaging, processes, and GTM execution
Be a highly collaborative team player who is willing to roll up their sleeves and support urgent, cross-team initiatives when needed
Deliver consistently high-quality work with strong attention to accuracy and impact
Bachelors in Marketing or related field
5+ years of experience in product marketing, brand marketing, or a related role or three years of specific EHR project marketing experience
Proven ability to operate independently with minimal training or oversight
Strong track record of building and running structured, repeatable GTM processes
Experience working closely with Product teams and influencing outcomes without direct authority
Deep understanding of product positioning, messaging, and GTM execution
Strong analytical and strategic thinking paired with crisp storytelling
Proficiency with Monday.com or similar visual Work OS tools to manage complex workflows
Demonstrated experience with integrated marketing campaigns, digital channels, and sales enablement
Hands-on experience with JIRA, Confluence, or similar project management and collaboration tools
Experience conducting market, competitive, and customer research and analysis
Preferred
Project Management certifications preferred
B2B experience in Healthcare IT or a regulated SaaS environment is strongly preferred
Benefits
Medical, Prescription, Vision, and Dental Insurance
Life Insurance
401(k) with company match
Paid Time Off, Holidays, and Volunteer Hours
Company Wellness Program
Employee Assistance Program
Short and Long Term Disability Insurance
Pet Insurance
Tuition Assistance Program
Employee Recognition Program
Company
Office Practicum
OP is the industry leader in pediatric-specific EHR technology and practice solutions, built by pediatricians, for pediatricians.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Pamlico Capital
2018-02-02Private Equity
2011-11-16Private Equity
Leadership Team
D
Dan Feiten
Chief Medical Officer & Product Leader of Clinical Innovation
Recent News
2025-05-28
Company data provided by crunchbase