Good Apple · 21 hours ago
Programmatic Strategist
New York, NY
Full-time
Onsite
Entry, Mid Level
1+ years expGood Apple is an independent agency recognized for its efficiency and collaborative environment. The Programmatic Strategist will oversee programmatic campaigns, optimize performance, and develop innovative media plans while mentoring junior staff and maintaining strong relationships with clients and suppliers.
AdvertisingInternet
Responsibilities
Ownership of programmatic campaigns for assigned accounts, including updating media planning tools; interacting with self service and co-managed partners; managing campaigns in DSPs such as Trade Desk, Google DV360, PulsePoint; continuously monitoring and optimizing campaigns; performing post-buy analyses and recommendations
Research, strategy, planning, and presentation of innovative Programmatic plans
Active monitoring of campaigns and ongoing optimization to improve campaign delivery and performance
Media authorization, supplier partner interaction, and reconciliation
Passion for mentoring junior staff on campaign execution
Liaising with creative agencies and production teams to manage deliverables
Crafting post campaign insights, reports, and presentations
Developing and fostering strong relationships with supplier partners and clients
Staying apprised of industry standards, new media programs/trends, and competitive landscape
Playing an active role in team-level goals, including custom audience creation, AI and custom algorithms, post-cookie future, and more
Qualification
Required
Bachelor's degree with 3.0 or higher GPA or equivalent work experience
Expertise in Programmatic planning and optimization, with recent hands-on experience in DSP platforms such as Trade Desk, Google DV360, PulsePoint, etc
Passion for building relationships with programmatic partners, including the ability to negotiate favorable rates and makegoods
Ability to represent programmatic team during weekly reporting and status calls with clients
Cultivation of strong technical and problem solving skills, including industry-leading expertise in DSPs such as Trade Desk, Google DV360, PulsePoint, and more
Ability to coach and mentor junior team members
Creation of insights that tell a clear and comprehensive story
Interest in building vertical (e.g. pharma, eComm, Retail, B2B) expertise
Supporting Senior Strategist and Supervisor roles with New Business Pitches
Being informed and engaged in current events and trends that affect programmatic & media, sharing with the programmatic team and continuously asking questions
1-2 years media planning experience
Company
Good Apple
Good Apple was born right in the midst of a great period of financial uncertainty.
51-200 employees
H1B Sponsorship
Good Apple has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (2)
2023 (6)
2020 (2)
Funding
Current Stage
Growth StageLeadership Team
A
Albert Muzaurieta
Founder and President
Recent News
Company data provided by crunchbase