IPS · 11 hours ago
Marketing Operations Specialist
Collierville, TN
Full-time
Onsite
Mid Level
3+ years expIPS Corporation is a global provider of Water and Flow Management Solutions and Specialty Adhesives Solutions. The Marketing Operations Specialist will focus on the technical and analytical aspects of marketing campaign execution, ensuring timely and accurate delivery of marketing initiatives while managing the martech stack and optimizing processes.
ConsultingInformation ServicesInformation TechnologyService Industry
Responsibilities
Key user responsible for PIM/DAM asset management
Develop and maintain processes to organize and tag all assets
Work with product management to ensure PIM system is the single source of truth for all product information
Key point to integrate PIM/DAM with other platforms such as the division website and E1 system
Keep website updated for the division with new product info and content
Ensure content is continually optimized for search
Work with marketing team to drive increased traffic and report on metrics
Manage all website forms and integration
Establish scalable processes that ensure best practices in digital marketing campaigns and lead management processes
Establish performance-based metrics for marketing activities
Work with corporate IT to ensure all marketing technology platforms are integrated and optimized
Local Key User responsibilities of Salesforce Marketing Cloud
Facilitate and align process improvements
Responsible for developing and updating Sales and Marketing training materials
Help sales teams to utilize full CRM functionality and data for sales decisions
Develop and report out dashboard metrics on campaigns
Work to create usable and segmented customer lists
Qualification
Required
Bachelor's degree in relevant field or equivalent work experience
Minimum of three years of experience with marketing systems
Advanced experience with Salesforce or other CRM platform(s)
Minimum of two years maintaining PIM systems (Catsy, Stibo, Salsify, etc.)
Demonstrated strong analytical skills
Must have strong strategic thinking, organizational and skills
Advanced communication and presentation skills and business acumen
Must be able and willing to travel up to 10%
Company
IPS
IPS delivers the solutions and services that make accounts payable transformation a reality.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-10-17Acquired
Company data provided by crunchbase