The Engine Is Red · 13 hours ago
Director of Integrated Media
Twin Cities Area
Full-time
Hybrid
Director/Executive
$140K/yr - $140K/yr
7+ years expThe Engine Is Red is an independent creative agency focused on collaboration and transparency. They are seeking a Director of Integrated Media to lead strategy, planning, execution, and growth across their media offerings, ensuring high-quality client campaigns and the long-term health of the media team.
AdvertisingBrand MarketingMarketing
Responsibilities
Lead the development of integrated media strategies across digital and traditional channels
Ensure plans are rooted in sound assumptions, clear objectives, and thoughtful use of data
Set standards for forecasting, measurement, and performance evaluation—no copy-and-paste media plans
Step in when performance is underwhelming to help teams diagnose issues and solve problems creatively
Stay current on media trends, platforms, and opportunities without chasing shiny objects
Lead, mentor, and develop a growing media team across disciplines
Recruit full-time team members and freelance partners as needed
Set clear expectations for quality, accountability, and collaboration
Coach team members on strategic thinking, client communication, and analytical rigor
Foster a culture of curiosity, learning, and continuous improvement
Assess and evolve media workflows, tools, and processes to support scale and quality
Partner with Leadership to ensure media work is resourced and scoped appropriately
Help define how media collaborates with Creative and Accounts from brief through delivery
Build systems that support consistency without killing creativity
Act as a senior strategic partner to clients
Present media strategies and results with clarity, confidence, and depth
Ensure media recommendations are thoughtful, defensible, and aligned to business goals
Maintain a high standard of client service rooted in trust, transparency, and performance
Qualification
Required
7+ years of experience in media strategy and planning, ideally within an agency environment
Proven experience leading and developing teams
Deep comfort with digital media (paid social, search, programmatic, email/SMS, ecommerce, ABM), with working knowledge of traditional media planning and buying
Strong analytical skills and comfort being 'in the numbers'
Ability to think at both a systems level and a campaign level
Clear, confident communicator—internally and with clients
Experience working across disciplines and building collaborative relationships
Preferred
Familiarity with platforms such as Google, Meta, TikTok, LinkedIn, programmatic DSPs, GA4, and ecommerce tools
Benefits
Profit share (up to 25% of agency profits distributed quarterly)
Medical, dental, vision, and life insurance
401(k) with company match
20 days of PTO plus 8 paid holidays
Annual cost-of-living salary adjustments
Education reimbursement and professional development support
Company
The Engine Is Red
The Engine Is Red specializes in business strategy, branding, ad campaigns, web design, and development.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Chris Denny
Founder, President
Company data provided by crunchbase