Parker Hannifin · 19 hours ago
Marketing Communications Manager
Woburn, MA
Full-time
Onsite
Mid Level
$100K/yr - $167K/yr
4+ years expParker Hannifin is a global leader in engineered material solutions, and they are seeking a Marketing Communications Manager to lead the development of integrated marketing communications plans. This role will focus on enhancing both the offline and online presence of the division, building brand awareness, and implementing effective promotional strategies.
HardwareIndustrial ManufacturingManufacturing
No H1B
U.S. Citizen Only
Responsibilities
Develops the integrated marketing communications plan to strengthen the division’s offline and online presence and build brand loyalty. Proactively communicates the promotion strategy across the division and explains its relevance to meeting business objectives
Creates differentiated messaging and value positions for the division brand and its products
Defines and implements a digital marketing plan to include best-in-class experiences via the web and other interactive channels using content management system, eCommerce, marketing automation and other tools. Programs should deliver measurable improvements in lead generation, customer satisfaction, conversion and revenue
Develops complementary offline message delivery tactics such as advertising, public relations, collateral development and trade show participation
Integrates communications strategy and messages across all online and offline channels (i.e. marketing automation, email, eCommerce, Website, social media, mobile, display, print collateral, advertising, PR and trade promotions)
Develops specific promotional (lead generation) processes and programs for the division, in conjunction with product managers, sales and the marketing manager for new and existing products, along with new customer acquisition programs in an effective cost/performance manner
Participates in continuous improvement of team, marketing and promotional processes. Stays abreast on ongoing development and issues and communicates digital user needs, gaps and opportunities for improvement with key business stakeholders
Serve as an advocate for digital marketing as a way to match promotional strategies to the buying behavior of customers and drive high return on investment for division promotional budget
Establishes and evaluates metrics for program success and plans for analyzing and measuring results
Qualification
Required
Bachelor's Degree required
Must be a US Citizen or US Permanent Resident
4-6 years' experience in digital marketing required, preferably with business to business brands
Strong skills in integrated marketing communications including digital/interactive marketing, on-line communications, website content development, database marketing strategies and eCommerce initiatives
Proficient understanding of online market concepts, such as Google ad words, digital advertising, social media presence, blogs
Demonstrated critical thinking and analytical skills with ability to define problems, collect data, establish facts and draw valid conclusions
Proven understanding of the buying and sales cycle and how integrated marketing and digital communications initiatives can support the business objectives
Benefits
Comprehensive coverage for medical, prescription drugs, dental, vision, voluntary optional life, accident insurance, hospital indemnity insurance and critical illness insurance with competitive premium cost.
401(k) Plan with company matching contributions at 100% of the first 5% of pay.
Company provided defined-contribution retirement plan with annual contribution equal to 3% of pay.
Career development and tuition reimbursement.
Other benefits including paid parental leave, short and long-term disability programs, adoption assistance, a Care.com membership and financial planning assistance are provided at no cost to you.
Supplemental benefit programs including identity protection, legal protection, and pet wellness are available at competitive rates.
Paid Time Off and Company-Paid Holidays.
Company
Parker Hannifin
Parker Hannifin manufactures motion and control technologies, delivering precision-engineered solutions across various markets.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$4.13MKey Investors
Advanced Propulsion Centre UK
2016-01-18Grant· $4.13M
1978-01-13IPO
Leadership Team
Todd M. Leombruno
Executive Vice President and Chief Financial Officer
J
John Dedinsky
Corp. VP Global Supply Chain & Procurement
Recent News
2026-01-03
Company data provided by crunchbase