Digital Resource · 21 hours ago
Google Advertising Strategist
United States
Full-time
Remote
Entry, Mid Level
2+ years expDigital Resource is an award-winning digital marketing agency headquartered in West Palm Beach, Florida. They are seeking a Google Ads Strategist to manage and optimize paid search campaigns for a variety of U.S.-based clients, focusing on driving measurable ROI through effective campaign strategies and execution.
AdvertisingDigital MarketingSEOWeb Design
Responsibilities
Develop and execute Google Ads strategies tailored to client objectives
Align paid search campaigns with overall marketing and business goals
Conduct deep keyword research to identify high-intent opportunities
Optimize campaigns to improve Quality Scores, CTRs, and conversion rates
Set up, manage, and continuously optimize Google Ads campaigns
Monitor bids, budgets, ad placements, and audience targeting parameters
Run A/B tests to improve ad performance and ROAS
Track and analyze campaign data using Google Ads, Google Analytics, and other tools
Provide daily updates and detailed weekly/monthly performance reports
Identify opportunities for growth and share actionable insights with the team
Write clear, persuasive ad copy aligned with each campaign’s goals
Collaborate with designers to produce engaging ad visuals when needed
Work closely with Account Managers to align campaign performance with client expectations
Explain PPC strategy and results in clear, non-technical language
Build strong, professional client relationships through proactive communication
Qualification
Required
2+ years of hands-on experience managing Google Ads campaigns
AdWords Certification (required)
Google Analytics Certification (required)
Deep understanding of PPC best practices and campaign optimization tactics
Strong analytical skills and experience with performance reporting
Excellent English communication skills — written, spoken, and client-facing
Highly organized and capable of managing multiple campaigns at once
Preferred
Bachelor's degree in Marketing, Business, or related field
Familiarity with Data Studio, Tag Manager, or other analytics platforms
Experience working with eCommerce, lead generation, or multi-location campaigns
Ability to present insights and results clearly to both technical and non-technical audiences
Company
Digital Resource
Digital Resource is a full-service internet marketing agency based in South Florida.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase