M3 USA · 4 hours ago
REMOTE - Director of Integrated Omnichannel Media Operations
United States
Full-time
Remote
Director/Executive
7+ years expM3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. The Director of Integrated Omnichannel Media Operations is responsible for orchestrating and overseeing the successful delivery of media campaigns, ensuring alignment with client objectives and operational excellence.
AppsHealth CareInternetMarketingMedical
Responsibilities
Oversee end-to-end planning and delivery of all omnichannel campaigns, including email, programmatic, social, native, in-platform media, and custom solutions
Own campaign stage transitions: pre-launch setup, trafficking, QA, in-flight pacing and optimization, and wrap-up
Maintain real-time visibility into flighting calendars, pacing vs. goals, QA logs, risk logs, and all active campaign statuses
Ensure all campaigns adhere to internal SOPs, SLAs, QA processes, and escalation paths
Ensure clear communication of campaign progress, blockers, and performance insights, working closely with analytics and project management
Serve as a key point of contact, escalation and troubleshooting with the clients, ensuring top-notch service, feedback loop and strong long-term partnership
Lead and mentor a multidisciplinary team across operations, PM, and analytics on each assignment
Partner with PMs on contract oversight, billing timelines, deliverable commitments, and regulatory cycles
Work closely with finance, product, engineering, and analytics to ensure operational and reporting excellence
Foster a culture of communication, accountability, and continuous process optimization
Maintain and optimize all systems essential to omnichannel execution, including: Campaign trafficking and QA tools, Client procurement platforms, SFTP / secure list transfer infrastructure, Project management systems (Jira, Confluence, SharePoint), Internal performance dashboards, Finance tools tied to revenue recognition and invoicing
Ensure team access, documentation hygiene, and process governance
Own revenue recognition, monthly and quarterly revenue forecasting, and pacing projections
Ensure delivery forecasts accurately reflect campaign performance, risk, and inventory
Partner with finance on invoicing, credit requests, reconciliations, and audit-ready documentation
Ensure budget pacing is monitored and communicated proactively to avoid under-delivery or over-delivery
Provide revenue delivery insights to sales, strategy, and leadership
Oversee MLR/regulatory submission workflows and ensure compliance documentation is complete, accurate, and accessible
Oversee vendor and platform SLAs, renewal cycles, and deliverables
Maintain a rigorous risk log to track open risks, historical issues, and mitigation plans
Ensure all QA, trafficking, and workflow SOPs are documented, up to date, and consistently executed across teams
Closely partner with analytics in the creation, maintenance, and delivery of: Post-campaign reporting, KPI tracking dashboards, Optimization frameworks, Audience match reporting
Ensure reporting aligns with client expectations, internal forecasting models, and operational insights needed to drive renewals and upsells
Maintain a centralized repository of SOPs, templates, workflows, and technical documentation
Ensure handoffs between teams are clear, consistent, and documented
Uphold documentation standards across the operations ecosystem
Qualification
Required
Mastery of flighting, pacing, budget management, and campaign forecasting
Strong familiarity with revenue recognition, invoicing, and financial reconciliation
Deep experience with omnichannel media execution—endemic, email, programmatic, social, native
Strong project management skills
Ability to coordinate cross-functional teams with clarity and authority
Excellent communication, escalation, and stakeholder-management skills
7–10+ years in media operations, digital campaign delivery, or ad operations
Experience managing operations or trafficking teams in a high-volume environment
Proven success optimizing operational workflows and building scalable systems
Preferred
Familiarity with healthcare, pharma, or regulated industries
Benefits
Health and Dental
Life, Accident and Disability Insurance
Prescription Plan
Flexible Spending Account
401k Plan and Match
Paid Holidays and Vacation
Sick Days and Personal Day
Company
M3 USA
M3 USA believes in growth, for our company and for the people who drive it's success.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Marina Lamitina, MBA, MA
Chief Human Resources Officer
Shivani (Murty) Sitaram, SHRM-CP
Human Resources Business Partner
Recent News
MandASoft
2022-02-04
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