Digital Matter · 3 hours ago
Director, Integrated Media
New York, NY
Full-time
Hybrid
Director/Executive
$165K/yr - $200K/yr
10+ years expDigital Matter is a next-generation growth and transformation partner that helps consumer brands manage media as a strategic asset class. As the Director of Integrated Media, you will set the investment strategy and lead the integrated media strategy across a portfolio of clients, ensuring that investment decisions are tied to clear business outcomes while collaborating with various teams to optimize media planning and execution.
AdviceAnalyticsDigital Marketing
Responsibilities
Set the investment strategy (media as a capital allocation problem)
Own integrated media strategy across a portfolio of clients, ensuring investment decisions are tied to clear business outcomes (growth, efficiency, customer value, and brand impact)
Build a deep understanding of each client’s objectives, customers, unit economics, constraints, and competitive context, then translate that context into actionable media strategies
Lead development of dynamic, full-funnel media plans, including budget allocation and scenario planning performance forecasting and pacing strategy test-and-learn roadmaps and learning agendas channel roles, audience strategy, and creative implications
Orchestrate cross-channel delivery with operational rigor
Partner with Channel leads (Search, Social, Programmatic, and emerging) to translate strategy into high-quality activation and outcomes
Guide teams through the full media delivery lifecycle: planning, projections, launch readiness, in-market management, optimization, and executive-ready insight generation
Establish “clean” operating rhythms—clear briefs, governance, QA, and performance cadences—to improve speed, consistency, and scalability
Build a measurement spine that drives decision-making
Apply modern measurement approaches (MMM, MTA, LTA, lift studies, incrementality testing) to quantify impact, reduce uncertainty, and prioritize the highest-return opportunities
Turn performance data into decisive narratives: what happened, why it happened, what we learned, and what we will do next
Identify whitespace and unlock growth opportunities across audience, channel mix, creative, and spend allocation
Advance the platform (automation + analytics + AI)
Partner with Product, Data Science/Analytics, and Engineering to deploy dashboards, automation, and AI-enabled workflows that improve clarity, speed, and decision quality
Help shape “next practices” in integrated planning, optimization, and performance storytelling by translating emerging capabilities into practical client impact
Lead teams and grow the business
Mentor and develop talent across levels; coach managers and specialists to raise the bar on craft, judgment, and execution
Support new business efforts (RFP inputs, case studies, and pitches) and help articulate Digital Matter’s POV on media as an asset class externally
Qualification
Required
10+ years in integrated digital media, ideally across retail, fashion, luxury, or adjacent consumer categories—with increasing ownership of strategy, delivery, and outcomes
Demonstrated ability to build and run integrated brand + performance strategies across Paid Search, Paid Social, Programmatic/CTV, and emerging platforms
Strong platform fluency across Meta, TikTok, Google, The Trade Desk, CTV, and related ecosystems—able to guide teams and challenge assumptions with confidence
A structured, analytical problem-solving mindset: you can decompose ambiguity, build a plan, and connect media decisions to business impact
Strong command of measurement and analytics, including attribution concepts, incrementality, lift, and experimentation design—with the ability to convert analysis into action
Excellence in performance storytelling: executive-ready synthesis that is crisp, grounded, and decision-oriented (not just reporting)
Tools fluency: advanced Excel, plus data visualization/storytelling tools (e.g., Tableau, thinkcell)
A confident client leader: trusted counsel to senior stakeholders, comfortable leading hard conversations and driving alignment
Operator mentality and end-to-end ownership: you can set strategy and also ensure the details land in market correctly
Proven people leadership in fast-paced environments, with a track record of developing talent and scaling standards
Bachelor's degree or equivalent experience; emphasis in marketing, business, economics, analytics, or related fields is a plus
Benefits
Competitive salary
Equity
Full coverage health insurance including Medical, Dental, and Vision
401K with company contribution
17+ vacation days in addition to company holidays, sick days, and summer Fridays
Pre-taxed commuter benefits
16 weeks of paid parental leave
Company
Digital Matter
Digital Matter is a digital marketing agency that provides data mining, customer analytics, and advisory services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Rachel Wolkowitz
Chief Executive Officer
Company data provided by crunchbase