GE HealthCare · 17 hours ago
Digital and Revenue Marketing Leader, Contrast Media Portfolio
United States
Full-time
Remote
Senior Level, Lead/Staff
$122K/yr - $184K/yr
8+ years expGE HealthCare is a trusted partner and leading global healthcare solutions provider, innovating medical technology, pharmaceutical diagnostics, and integrated, cloud-first AI-enabled solutions. The Digital and Revenue Marketing Leader for the Contrast Media Portfolio is responsible for developing and implementing digital marketing strategies to enhance customer engagement and optimize marketing performance across the portfolio.
AppsHealth CareHealth DiagnosticsHome ImprovementHome RenovationInternetMedical
No H1B
Responsibilities
Digital Tech Stack Optimization: Across the portfolio, manage and optimize the digital marketing tech stack, including CRM, marketing automation platforms, data analytics tools, and AI solutions. Ensure seamless integration between systems to enable effective data-driven marketing. GE HealthCare operates within the Adobe Experience Cloud (AEM, Assets, Adobe Analytics, Target, Workfront, Marketo) and utilizes Salesforce.com, Showpad, and many others
Digital Ecosystem Management and Engagement: Across the portfolio, oversee Contrast Media Portfolio digital ecosystem, ensuring a cohesive online presence across all digital touchpoints, including websites, social media platforms, mobile apps, and digital advertising channels. Also, ensure team utilization of the tools across the marketing org
Marketing Automation: Across the portfolio, implement AI technologies to enhance marketing automation, including customer segmentation, predictive analytics, and personalized content delivery. Integrate AI-driven tools to streamline workflows and improve campaign efficiency. Drive our efforts using Marketo and Salesforce.com
Inform Digital Marketing Strategy: Across the portfolio, assist in developing and executing comprehensive digital marketing strategies, including SEO, SEM, social media, content marketing, and email campaigns. Use data insights to drive personalized customer engagement and improve ROI across the customer journey. Also, utilizing a Customer Data Platform (“CDP”) to maximize digital marketing effectiveness
Performance Metrics and Analytics: Across the portfolio, use AI and data analytics to monitor and analyze digital marketing metrics, including traffic, engagement, conversion rates, and customer journey insights. Provide regular reports on campaign performance and recommend strategies for improvement
Cross-Functional Collaboration: Across the portfolio, collaborate with marketing, sales, product development, IT, and other teams to align digital marketing initiatives with broader business objectives. Collaborate with sales to ensure demand programs support field priorities and account strategies. Support the integration of digital and AI technologies across various departments
Content Development and Digital Engagement: Across the portfolio, work with brand managers to develop engaging digital content, ensuring that it is optimized for various platforms and audiences. Leverage AI tools to automate content personalization and delivery
Data Privacy and Compliance: Ensure that all digital marketing activities comply with data privacy regulations and industry standards. Implement best practices for data security and customer privacy within the digital ecosystem
Vendor and Technology Partner Management: Manage relationships with external vendors, technology partners, and digital agencies to ensure the successful execution of digital marketing campaigns and technology integration
Qualification
Required
Bachelor's degree in Marketing, Computer Science, Data Analytics, or a related field
8+ years of experience in digital marketing, marketing automation, or digital technology management
Proven track record of using AI and data-driven approaches to enhance digital marketing strategies and campaigns
Strong technical skills, with experience in digital marketing platforms, analytics tools, and AI solutions
Excellent organizational, communication, and project management skills
Preferred
Master's degree
Some background in the pharmaceutical or healthcare industry
Benefits
Medical
Dental
Vision
Paid time off
A 401(k) plan with employee and company contribution opportunities
Life
Disability
Accident insurance
Tuition reimbursement
Company
GE HealthCare
GE Healthcare provides a wide range of medical technologies and services to healthcare providers and researchers. It is a sub-organization of General Electric.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.52BKey Investors
Bill & Melinda Gates Foundation
2024-11-07Post Ipo Secondary· $1.17B
2024-09-12Post Ipo Secondary· $1.29B
2024-02-16Post Ipo Secondary· $1.07B
Leadership Team
Catherine Estrampes
President and CEO, US & Canada
Luiz Verzegnassi
President & CEO, Services
Recent News
2026-01-16
Medical Device Network
2026-01-16
Company data provided by crunchbase