Vara Safety · 16 hours ago
Director of Sales Marketing
Troy, NY
Full-time
Onsite
Director/Executive
$2,500/mo - $5,000/moVara Safety is looking for a Director of Sales Marketing to help diversify customer acquisition beyond Meta/Google. This role involves running small, measurable marketing experiments to capture sales and scaling successful strategies.
BiometricsMechanical EngineeringPublic SafetySecuritySoftware EngineeringSporting Goods
Hiring Manager
Timmy Oh
Responsibilities
Build and run a repeatable channel testing system (idea backlog → test brief → launch→ measurement → scale/iterate/stop)
Launch and manage diversification tests across channels like: Podcasts (host-read ads, guest spots, affiliate codes), Newsletters (sponsorship buys, list partnerships; some can be $5k–$10k/quarter with approval), Print (small print runs, magazine placements, flyers in aligned locations), AI SEO / content engine experiments (coordination with our AI partner)
Coordinate vendors and placements: outreach, negotiation, scheduling, creative requirements, and invoicing coordination
Set up tracking for every test (UTMs, unique codes, landing pages, call tracking if needed)
Report weekly on spend vs plan, results vs goals, and clear next actions
Qualification
Required
True marketing generalist with a bias toward shipping and measuring
Experience running scrappy channel tests with limited budget and clear ROI thinking
Comfortable with outreach and negotiation (sponsors, podcast hosts, newsletter owners, print vendors)
Strong project management and follow-up discipline
Great judgment: knows when 'good enough to test' beats perfection
Preferred
Familiarity with firearms/outdoor industry audiences and compliance sensitivities
Direct response mindset (offers, landing pages, conversion rate, attribution)
Benefits
Commission-based performance incentives
Company
Vara Safety
Vara Safety is a technology company focused on advanced biometric access
Founded in 2016
2-10 employees
Funding
Current Stage
Early StageTotal Funding
$2MKey Investors
Mission Daybreak
2022-09-19Grant· $0.25M
2020-02-11Series A· $1M
2018-10-11Seed· $0.75M
Leadership Team
Timmy Oh
Cofounder/CEO
Christine Tate MBA, CIA
Co-Founder, CFO
Recent News
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