Uplinq · 12 hours ago
Growth Marketing Manager
Hybrid (Scottsdale, Arizona, US)
Full-time
Hybrid
Senior Level
5+ years expUplinq is an AI-powered bookkeeping and tax automation platform designed for small business owners. They are seeking a Growth Marketing Manager to architect and scale their growth engine, focusing on data integrity, experimentation, and tooling.
AccountingArtificial Intelligence (AI)Financial ServicesFinTechSoftware
No H1B
Responsibilities
Own HubSpot setup end-to-end:
+ Lifecycle stages, lead statuses, custom objects, properties, pipelines
+ Attribution models (first-touch, multi-touch, assisted)
+ UTM governance and enforcement across all channels
+ Lead routing, SLAs, alerts, and automation
Build dashboards for:
+ CPL, CPD, CPA, CAC
+ Demo quality, show rate, conversion by source
+ Pipeline and revenue attribution
Create clean data definitions and documentation so the system is scalable and auditable
Run high-velocity testing across paid, owned, and conversion surfaces
Communicate experiment outcomes and next actions clearly to design and deployment teams to ensure fast iteration and implementation for:
+ Ad creative, copy, audiences
+ Landing pages and Instant Experiences
+ Forms, qualification logic, scheduling flows
Own test design:
+ Hypothesis → test → readout → decision
Kill losing tests quickly, double down on winners
Maintain a testing roadmap and experiment log
Partner closely with Sales to:
+ Improve demo quality
+ Reduce no-shows
+ Increase close rate from marketing-sourced demos
Diagnose drop-offs and friction points
Build pre-demo warming and qualification logic
Constantly improve conversion efficiency at every step
HubSpot (core system of record)
Ad platforms (Meta, Google, LinkedIn)
Analytics (GA4, event tracking, CAPI)
Automation tools (Zapier, n8n, etc.)
Landing page and form tools
Qualification
Required
5–8+ years in growth or performance marketing
Deep hands-on experience with HubSpot (this is non-negotiable)
Extremely strong with data, funnels, and systems thinking
Analytical, opinionated, and direct
Builder mentality - you don't wait for perfect conditions
Preferred
B2B SaaS experience
Experience scaling from chaos → repeatability
Familiarity with sales handoffs and revenue ops
SQL or advanced analytics experience (bonus)
Benefits
Health, dental, vision, 401(k), and life insurance
Company
Uplinq
Uplinq provides an AI-integrated platform that automates bookkeeping and tax workflows for small businesses.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$19.72MKey Investors
Next Coast VenturesAZ-VC
2025-05-29Series A· $10M
2024-03-14Series Unknown· $2.47M
2022-08-19Seed· $5.6M
Leadership Team
Alex Glenn
Co-Founder & CEO
Ethan Blak
Chief Marketing Officer
Recent News
Mexico Business
2025-08-30
2025-06-03
The Fintech Times
2025-01-17
Company data provided by crunchbase