M3 USA · 1 day ago
REMOTE - Digital Marketing Manager of Patient Partnerships
United States
Full-time
Remote
Senior Level
5+ years expM3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare and life sciences. The Digital Marketing Manager of Patient Partnerships will develop and scale patient recruitment and engagement solutions while collaborating with various teams to ensure exceptional experiences for patients and advocacy partners.
AppsHealth CareInternetMarketingMedical
Responsibilities
Oversee the recruitment and engagement of patient support groups and patient associations, ensuring that strategic collaboration is in place and long-term partnerships are created
Map and evaluate potential patient support groups and associations that align with target therapeutic areas. Lead outreach efforts and develop tailored engagement plans to onboard new partners efficiently and compliantly
Foster strong, trust‑based relationships with patient association and patient advocacy groups by maintaining regular communication, understanding organisational needs, and ensuring mutual value exchange. Build partnership frameworks that support both immediate project needs and long‑term strategic initiatives
Lead the strategic development and optimisation of patient panel technology, ensuring platforms support global growth, high responsiveness, seamless user experience, and best in class quality standards
Oversee the design, execution, and continuous improvement of global patient panel growth strategies, ensuring sustainable increases in registrations, reactivations, and unique participants across all markets
Own the global digital growth and optimisation strategy across patient panel brands
Develop unified frameworks for digital planning, execution, testing, and reporting across web, social media platforms, paid media, SEO, and content for patient panel brands
Ensure digital strategies align with Global Panel objectives, brand guidelines, and business targets
Establish governance standards for digital content, channel usage, user experience, and creative quality
Introduce and refine digital policies, workflows, and operational guidelines for cross-functional adoption including project recruitment
Drive continuous optimisation through A/B testing, CRO frameworks, SEO enhancements, and data-driven decision-making
Oversee analytics, dashboards, and KPIs with a focus on acquisition, engagement, retention, and ROI
Identify digital performance gaps, risks, and opportunities across markets and brands, proposing actionable improvements
Ensure digital outputs support broader Panel goals, including member lifecycle optimisation and brand elevation
Partner with design, technology and engineering teams to improve digital platforms, user experience, automation, and data flows
Ensure that digital and content teams work efficiently together, maintaining cohesive messaging and impactful delivery
Identify opportunities to advance digital maturity through new tools, automation, personalisation, and optimisation technologies
Lead adoption of best practices in UX, SEO, analytics, testing frameworks, and customer journey optimisation
Proactively recommend new digital channels, formats, and approaches to reach and engage target audiences
Ensure strict adherence to brand, editorial, regulatory, and data privacy standards across digital activities
Promote high-quality delivery, consistency, and accuracy across all digital and content outputs
Collaborate with the patient project recruitment team to facilitate panel growth by supporting recruitment initiatives for high-priority projects and panel building opportunities
Maintain regular and punctual attendance and comply with all company policies and procedures
Develop cost‑efficient, sustainable recruitment solutions that can seamlessly scale up or down to meet evolving business needs
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, Public Health, Life Sciences, or a related field or equivalent practical experience
5+ years of experience in digital marketing / digital growth roles (acquisition, engagement, lifecycle, or performance marketing)
2+ years of experience building and managing external partnerships (e.g., patient advocacy groups, associations, nonprofits, community orgs, or comparable stakeholder ecosystems)
Demonstrated experience developing and scaling recruitment or audience growth strategies across multiple channels (web, email, paid media, SEO, social, content)
Experience operating in a regulated or privacy-sensitive environment (healthcare, pharma, clinical research, market research, fintech, or similar) with high standards for consent and data handling
Proven track record of driving measurable outcomes (e.g., registrations, reactivations, retention, cost per acquisition, ROI) and tying work to commercial goals
Benefits
Health and Dental
Life, Accident and Disability Insurance
Prescription Plan
Flexible Spending Account
401k Plan and Match
Paid Holidays and Vacation
Sick Days and Personal Day
Company
M3 USA
M3 USA believes in growth, for our company and for the people who drive it's success.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Marina Lamitina, MBA, MA
Chief Human Resources Officer
Shivani (Murty) Sitaram, SHRM-CP
Human Resources Business Partner
Recent News
MandASoft
2022-02-04
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