The Hillman Group · 21 hours ago
Marketing Analytics Specialist
Forest Park, OH
Full-time
Onsite
Mid Level
3+ years expThe Hillman Group is seeking a Marketing Analytics Specialist to support their marketing and commercial organization in making data-driven decisions. This role involves analyzing marketing, consumer, and sales performance data to provide actionable insights and recommendations that enhance campaign effectiveness and drive growth across various channels.
Consumer GoodsRetail
Responsibilities
Collect, analyze, and interpret data across paid media, web, CRM, content, social, and lifecycle marketing programs
Build and maintain recurring dashboards and scorecards that track funnel performance, campaign results, engagement trends, and ROI
Monitor KPIs such as awareness, acquisition, conversion, retention, and revenue contribution at the product and category level
Translate data into clear narratives and visual insights that help stakeholders understand performance and business impact
Automate and standardize reporting processes to improve consistency, accuracy, and accessibility of insights
Skilled at converting comprehensive data analyses into intuitive visual formats that clearly communicate trends, insights, and recommendations to stakeholders
Support testing and optimization initiatives including A/B testing, messaging and creative analysis, and audience segmentation
Identify performance drivers, gaps, and inefficiencies, and recommend adjustments to improve marketing effectiveness
Partner with channel and marketing teams to refine targeting, investment allocation, content strategy, and channel mix
Use historical performance and trend analysis to support forecasting, planning, and budget recommendations
Monitor performance across Amazon and key eCommerce partners as part of the broader omni-channel ecosystem
Track traffic, conversion, POS, content engagement, search visibility, and ratings and reviews trends
Provide insights that support content optimization, discoverability, and conversion improvement initiatives
Connect eCommerce learnings back to integrated marketing and brand performance insights
Partner with data management, IT, and marketing teams to strengthen data pipelines and integrations
Support consistency, accuracy, and governance across marketing and channel reporting sources
Contribute to the development of measurement frameworks, attribution models, and standardized insight practices
Help advance a culture of data-driven decision-making across the marketing organization
Other duties as assigned
Qualification
Required
Bachelor's degree in marketing, business analytics, economics, data science, or equivalent experience
3+ years in marketing analytics, digital analytics, business intelligence, or performance insights roles
Experience working with analytics and BI tools
Strong understanding of marketing funnels, attribution principles, and campaign measurement
Strong analytical and problem-solving skills with the ability to interpret complex data and trends
Excellent communication and storytelling abilities to translate insights into clear business recommendations
High attention to detail, accuracy, and data integrity
Ability to manage multiple priorities and deadlines in a fast-moving environment
Collaborative mindset with the ability to work across cross-functional teams and stakeholder groups
Business-oriented perspective with a focus on outcomes, impact, and continuous improvement
Curiosity-driven approach and comfort working with evolving data environments and systems
Preferred
Experience supporting consumer, retail, or durable goods product environments preferred
Exposure to eCommerce/Amazon analytics tools and platforms is beneficial
Company
The Hillman Group
Hillman Solutions Corp.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$575M2023-02-28Post Ipo Secondary· $200M
2021-07-15Post Ipo Equity· $375M
2021-07-15IPO
Leadership Team
Jon Michael Adinolfi
Chief Operating Officer
Dominic Sierra
Human Resources Business Partner
Recent News
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2025-05-04
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