The Bouqs Company · 3 hours ago
Director, CRM (US Remote)
United States
Full-time
Remote
Director/Executive
$160K/yr - $180K/yr
7+ years expThe Bouqs Company is changing the world one bouquet at a time! They are seeking a Director, CRM to own lifecycle marketing and personalization to drive repeat purchase, LTV, and engagement across the business. This role involves collaborating with various teams to design and optimize customer journeys using data and industry insights.
DeliveryE-CommerceRetail
Responsibilities
Lead and manage end-to-end lifecycle marketing – ensuring strong customer engagement, education, awareness, retention, and loyalty- in turn driving higher LTV
Develop and optimize CRM strategies across multiple channels like email, SMS, onsite capture (sign‑up units), and customer groups on social, etc
Collaborate with Marketing, Merchandising, Analytics, and Product to align on CRM strategies and clearly communicate impact on engagement and revenue
Lead seasonal CRM marketing calendars, balancing promotions and content, and recommend cadence and offer strategies to cross-functional teams
Own A/B and multivariate testing: define the test‑and‑learn roadmap for segmentation, offers, and creative, and continually optimize programs
Track performance, surface insights, and present clear recommendations to leadership to inform broader business strategy
Develop and execute initiatives to grow email and SMS lists, collaborating with Partnerships and Performance Marketing on lead‑gen opportunities
Evaluate and manage CRM/ESP vendors and platforms (including negotiating contract terms and managing compliance); identify opportunities to improve tools, workflows, and results
Stay on top of industry trends, emerging technologies, and customer engagement best practices to shape long‑term lifecycle strategy
Inspire, develop, manage, and mentor a direct report
Qualification
Required
7+ years of experience in CRM/Retention/Loyalty, including at least 2 years in ecommerce – floral experience is a plus but not required
Bachelor's degree in a related field
Able to lead and coach a direct report, while championing and inspiring collaboration and innovation with cross functional partners
Out of the box thinker that can bring fresh thinking to short-term and long-term strategic roadmap
Entrepreneurial mindset: able to set strategy but also roll up their sleeves to execute on projects or tasks
Effective communicator, analytical thinker, and problem-solver who is comfortable working cross-functionally in a fast-paced, high-growth environment
Deep knowledge of ESPs/CRM platforms (e.g., Klaviyo) and modifying email templates
Strong Excel and PowerPoint skills; a plus if you have Tableau and SQL experience
Proven ability to build and improve processes and to pivot with competing priorities
Customer-centric and data-driven, using performance and customer insights to inform testing, product, and merchandising decisions
Benefits
Health, Dental & Vision with 100% employee coverage
401k Matching
Three Weeks Paid Vacation
Discounts on The World’s Best Flowers (obviously!)
Company
The Bouqs Company
The Bouqs Company is a cut-to-order online flower delivery service.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$111.1MKey Investors
CrowdOut CapitalYamasa Co LTDAliment Capital
2024-07-11Series Unknown· $23M
2024-07-11Debt Financing
2023-01-19Angel
Leadership Team
Juan Pablo Montúfar
Co-Founder
John Tabis
Founder & Chairman of the Board
Recent News
Tech Coast Angels
2026-01-07
2025-12-09
Company data provided by crunchbase