Anthropic · 16 hours ago
Paid Social, Brand Campaigns
San Francisco, CA
Full-time
Hybrid
Senior Level
$200K/yr - $255K/yr
6+ years expAnthropic is a company focused on creating safe and beneficial AI systems. They are seeking a Paid Social, Brand Campaigns lead to manage major brand campaign initiatives, coordinating efforts across various teams and agencies to execute impactful campaigns.
Artificial Intelligence (AI)Foundational AIGenerative AIInformation TechnologyMachine Learning
Responsibilities
Serve as primary point of contact for major brand campaigns, coordinating efforts across internal stakeholders and external agency partners
Lead end-to-end execution of digital brand campaigns across paid social and programmatic
Create executive-ready reporting and insights that clearly communicate campaign performance, learnings, and recommendations to leadership
Own agency relationships for brand campaigns, serving as the main liaison for campaign strategy & expected learnings, creative development, media planning, and performance reporting
Manage internal stakeholders throughout campaign lifecycle, from initial briefings through launch and post-campaign analysis, ensuring alignment on timelines, creative direction, and success metrics
Execute brand campaign setup, trafficking, and optimization, ensuring proper frequency capping, audience configuration, conversion event alignment, and creative specifications
Partner with Creative team to adapt hero brand assets into platform-optimized variations, providing data-driven feedback on creative performance
Drive adoption of advanced platform features with agency partners, including cross-media integration, AI creative tools, and automated optimization capabilities
Build and maintain comprehensive brand campaign playbooks documenting audience learnings, creative insights, platform best practices, and optimization frameworks to create institutional knowledge
Implement and manage brand measurement frameworks including platform level Brand Lift Studies, incrementality tests, and attribution models to prove brand-to-conversion linkage
Optimize campaigns in real-time based on reach efficiency, frequency management, creative performance, and brand lift metrics
Develop and launch always-on brand learning campaigns to build continuous audience insights, validate creative concepts, and maintain platform expertise between major launches
Provide overflow support for performance marketing initiatives during peak periods and contribute to channel expansion efforts
Build strong relationships with platform representatives and vendor partners to access beta features, troubleshoot issues, and advocate for product improvements
Qualification
Required
Have 6-8 years of hands-on paid social advertising experience, with at least 3 years managing brand awareness/consideration campaigns (not just direct response)
Have proven track record managing $500K+ monthly budgets across paid social campaigns
Have direct platform experience across paid social and programmatic
Have strong understanding of brand campaign mechanics including frequency management, reach optimization, creative fatigue, and brand-specific measurement frameworks
Have experience working in-house at a tech/SaaS company
Have portfolio demonstrating successful brand campaigns with measurable impact
Have excellent project management skills with ability to manage multiple concurrent campaigns from briefing through optimization
Have strong analytical skills to interpret brand lift data, creative performance reports, and audience insights
Have collaborative work style with experience partnering across creative, analytics, and external agency teams
Can work independently with minimal oversight, making tactical optimization decisions in real-time during campaign flights
Are comfortable building processes and systems from scratch in fast-paced, ambiguous environments where you're establishing new capabilities
Can balance speed with quality, making pragmatic decisions when facing competing priorities and tight deadlines
Demonstrate entrepreneurial mindset with bias toward action - can ship campaigns in days/weeks, not months
Are data-driven in decision-making while maintaining creative intuition and brand judgment
Are excited about AI and eager to help people discover how Claude can transform their work
Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience
Preferred
Experience with paid social platform ad managers and programmatic
Familiarity with marketing analytics tools like Segment, Amplitude, or similar for event tracking and attribution
Understanding of AI/ML product marketing and technical audience targeting strategies
Background in performance marketing with understanding of how brand campaigns drive downstream conversions and full-funnel impact
Experience building playbooks, documentation, and scalable processes that create institutional knowledge
Strong creative intuition for providing actionable feedback to designers on platform-specific creative best practices
Understanding of UTM structures, campaign taxonomy, and naming conventions for clean reporting
Experience with A/B testing, creative versioning, and performance optimization methodologies
Familiarity with conversion tracking, attribution modeling, and multi-touch attribution frameworks
Knowledge of brand safety protocols and how to maintain brand integrity at scale across platforms
Track record of successfully managing complex, multi-stakeholder projects with tight deadlines and high visibility
Benefits
Competitive compensation and benefits
Optional equity donation matching
Generous vacation and parental leave
Flexible working hours
Company
Anthropic
Anthropic is an AI research company that focuses on the safety and alignment of AI systems with human values.
501-1000 employees
H1B Sponsorship
Anthropic has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (13)
2023 (3)
2022 (4)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
$33.74BKey Investors
Lightspeed Venture PartnersGoogleAmazon
2025-09-02Series F· $13B
2025-05-16Debt Financing· $2.5B
2025-03-03Series E· $3.5B
Leadership Team
Dario Amodei
Co-Founder and CEO
Daniela Amodei
President and co-founder
Recent News
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2026-01-25
Company data provided by crunchbase