MeritFirst · 6 hours ago
Growth Lead
Austin, TX
Full-time
Onsite
Mid, Senior LevelMeritFirst is on a mission to revolutionize how companies identify and evaluate talent. The Growth Lead will be responsible for driving candidate acquisition, designing viral referral loops, and optimizing the candidate funnel to build a high-quality talent pool.
Computer Software
Responsibilities
Ignite user acquisition: Architect and execute strategies to drive massive candidate sign-ups. You will experiment across channels - social media (TikTok/LinkedIn), niche communities (Reddit/Discord), influencers, partnerships, and events
Engineer viral loops: Design product mechanisms that encourage candidates to share their assessment scores and invite peers
Optimize the candidate funnel: Obsess over the user journey from 'landing page visitor' to 'completed assessment.' You will use A/B testing and behavioral psychology to reduce friction and increase completion rates
Build the 'Merit' brand: Craft the narrative that empowers candidates to reject the resume and embrace the test. You will be the voice of the underdog, creating content that resonates with job seekers tired of the status quo
Leverage programmatic SEO & AI: Use AI to generate content and landing pages at scale, capturing long-tail search intent for job seekers in specific industries or skill sets
Qualification
Required
B2C Growth DNA: You understand consumer psychology and have a track record of driving user growth for a consumer app, marketplace, or community-led product
Viral mechanic expertise: You know how to calculate K-factors and have experience building referral programs or product loops that drive organic growth
Data-driven experimentation: You live in the data. You are comfortable analyzing cohort retention, drop-off points, and acquisition costs
AI-native: You use AI tools daily to create content, automate community moderation, and personalize candidate communication at scale
Scrappy distributor: You don't wait for a marketing budget. You find where the users are - whether it's a coding bootcamp Slack, a university forum, or a Twitter thread - and you go get them
Company
MeritFirst
American companies are stuck in a crisis of broken talent filters.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase