Deako · 1 day ago
Head of B2B Marketing
United States
Full-time
Remote
Director/Executive
$160K/yr - $180K/yr
10+ years expDeako is redefining the way people experience lighting in their home. They are seeking an experienced, strategic Head of B2B Marketing to drive lead generation, strengthen builder and trade relationships, and fuel revenue growth across their national footprint.
ElectronicsInternet of ThingsLightingSmart Building
Responsibilities
Develop and execute B2B marketing strategies that drive qualified leads and measurable pipeline growth
Own and optimize outbound lead generation programs, including cold email campaigns, email nurture sequences, and MQL processes
Run digital advertising programs (LinkedIn, Meta, Google Ads, etc.) and/or advertising campaign (endemic, programmatic, etc.) focused on awareness and conversion
Leverage HubSpot to segment audiences, define & automate campaigns, and analyze performance and use learnings to optimize performance
Oversee content strategy and creation across multiple channels—emails, web, collateral, videos, and sales decks
Partner with product and sales teams to translate technical features into compelling, benefit-driven messaging
Build and maintain thought leadership and industry positioning across the builder and smart home ecosystem through whitepapers, case studies and more
Develop sales collateral, presentations, case studies, and competitive positioning materials
Create and maintain training material and resources for our trade partners
Collaborate with sales leadership to align marketing programs with business goals and target accounts
Assist with setting strategy and execution for trade events, industry shows, and local builder events, along with nurturing leads that are generated from the show
Oversee design, budget and production of product displays, and define/execute on the ideal model home experiences that brings awareness and elevate the Deako brand
Partner with sales and operations to ensure cohesive, premium representation across all offline touchpoints
Establish clear KPIs for marketing programs and track ROI across digital and offline channels
Continuously analyze campaign performance and market trends to inform strategy
Manage marketing budget, vendors, and agency relationships efficiently
Qualification
Required
10+ years of progressive experience in B2B marketing, with proven success driving demand generation and pipeline growth
Expertise in HubSpot (marketing automation, CRM, analytics)
Strong grasp of digital marketing tactics—email, paid media, SEO, content, and lead scoring
Experience in offline and experiential marketing, including event management, displays, and more
Excellent storytelling, writing, and communication skills
Ability to thrive in a fast-paced, entrepreneurial environment and lead cross-functional initiatives
Preferred
MBA or advanced degree preferred
Experience in or knowledge of the home building, IoT, smart home, or connected home industries is a strong plus
Benefits
Stock Options: Your contribution to Deako’s success is acknowledged with stock options, aligning your interests with company growth.
Untracked PTO: We believe in work-life balance and trust you to manage your time effectively with untracked paid time off.
Company
Deako
Deako provides an easily upgradable lighting system.
51-200 employees
H1B Sponsorship
Deako has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (2)
2023 (1)
Funding
Current Stage
Growth StageTotal Funding
$22.22MKey Investors
Tandem CapitalY Combinator
2021-03-15Series B· $12.5M
2018-05-23Seed· $4M
2017-09-11Convertible Note· $2.1M
Leadership Team
Chris Miller
Chief Financial Officer
Noopur Jha
Human Resources Business Partner
Recent News
2026-01-07
Company data provided by crunchbase