Brunswick Corporation · 10 hours ago
Manager, Retail Marketing
Fond du Lac, WI
Full-time
Onsite
Mid, Senior Level
$74K/yr - $118K/yr
5+ years expBrunswick Corporation is a global marine leader committed to innovation and transformative technologies. The Manager of Retail Marketing will oversee Mercury Marine’s marketing and merchandising experience across national and regional retailer partners, ensuring effective execution of brand strategies in retail environments.
BoatingFitnessIndustrialLifestyleManufacturing
Responsibilities
Serve as the DRI for retail brand standards, visual identity, and merchandising execution across all retailer touchpoints
Develop, document, and govern Mercury Marine’s retail visual identity and standards—including planograms, visual merchandising guidelines, signage systems, logo usage, and color and material palettes—in partnership with Creative and Brand teams
Own the design, production, rollout, and lifecycle management of POP, signage, graphics, and fixtures, ensuring scalability, quality, and operational efficiency
Own and optimize the retail planogram software platform, including governance, content standards, planogram development, retailer deployment, and ongoing optimization
Lead training and communication efforts with sales and field teams to drive adoption of retail standards and tools
Ensure Mercury’s brand, product content, and merchandising standards are accurately and consistently represented across retailer websites and digital touchpoints
Partner with key stakeholders to align national marketing initiatives with retailer-specific strategies and in-store execution
Assist in executing national marketing programs that drive traffic and lead generation at the retail level
Manage and oversee external vendors, including print, signage, merchandising, fixtures, and production partners, ensuring quality, timelines, and cost efficiency
Support budget planning, forecasting, and spend tracking for retail marketing programs and production, ensuring strong ROI and financial accountability
Define, track, and report on KPIs and ROI for retail marketing programs, merchandising initiatives, and promotional activations
Use performance insights to continuously refine standards, programs, and execution models to improve retailer engagement and business impact
Qualification
Required
Bachelor's degree in Marketing, Visual Merchandising, Display & Presentation, or related field
5–7 years of experience in retail marketing, visual merchandising, or similar field
Strong visual, creative, and merchandising skills
Proven ability to manage vendors, budgets, and complex projects
Strong communication skills and experience influencing stakeholders and partners
Willingness to travel periodically to support retailers (10%)
Benefits
Medical
Dental
Vision
Paid vacation
401k (up to 4% match)
Health Savings Account (with company contribution)
Well-being program
Product purchase discounts
Company
Brunswick Corporation
Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond.
10001+ employees
H1B Sponsorship
Brunswick Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (31)
2024 (35)
2023 (28)
2022 (42)
2021 (43)
2020 (20)
Funding
Current Stage
Public CompanyTotal Funding
$1B2024-10-11Post Ipo Debt· $1B
1997-02-05IPO
Leadership Team
David Foulkes
Chief Executive Officer
Recent News
Investing.com
2026-01-06
Company data provided by crunchbase