Amazon · 1 day ago
Marketing Manager , Amazon Private Brands
Seattle, WA
Full-time
Onsite
Mid Level
$109K/yr - $160K/yr
4+ years expAmazon is a leading global e-commerce company, and they are seeking a Marketing Manager to join their NA Private Brands team. This role is responsible for driving customer awareness and engagement through strategic marketing initiatives, focusing on new product launches, branded activations, and ongoing campaigns.
Artificial Intelligence (AI)DeliveryE-CommerceFoundational AIRetail
Responsibilities
Invent and simplify the marketing pipeline for new product launches in close collaboration with NAHG & APB business teams
Lead ASIN curation efforts and co-develop launch strategies with NASM to accelerate new product visibility and adoption
Partner with cross-functional teams to reduce launch timelines and improve new product success rates
Manage and lead branded activation workstreams end-to-end in partnership with NASM stakeholders
Drive category flip initiatives to increase APB brand visibility and conversion across key customer touchpoints
Coordinate execution with cross-functional partners to deliver cohesive branded experiences
Own high-impact initiatives such as the Mosaics program to drive ongoing customer engagement and discovery
Maintain and optimize the 15M marketing calendar in close coordination with NASM and channel owners
Identify new opportunities to feature private brands onsite and expand presence across high-converting placements
Use analytical insights to create actionable strategies that increase marketing effectiveness against goals
Execute A/B tests to optimize creative, placement, and campaign targeting
Own reporting of key marketing metrics to leadership, including customer acquisition, engagement, and retention
Earn trust and maintain strong relationships with key stakeholder teams across NAHG, NASM, and channel owners to drive program support
Qualification
Required
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels
Preferred
Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences
Benefits
Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
Paid time off
Parental leave
Company
Amazon
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
10001+ employees
H1B Sponsorship
Amazon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Public CompanyTotal Funding
$8.11BKey Investors
AmazonKleiner Perkins
2023-01-03Post Ipo Debt· $8B
2001-07-24Post Ipo Equity· $100M
1997-05-15IPO
Leadership Team
Douglas J. Herrington
CEO, Worldwide Amazon Stores
Werner Vogels
VP & CTO
Recent News
San Bernardino Sun
2026-02-04
2026-02-04
Company data provided by crunchbase