Austin American-Statesman · 12 hours ago
Sr. Director of O&O Ad Product
300 West 57th Street, New York, NY, 10019, US
Full-time
Hybrid
Director/Executive
$160K/yr - $190K/yr
8+ years expHearst has quietly become one of the most profitable and diversified media and information companies in the U.S., with more than 360 businesses. The Sr. Director of O&O Ad Product will own and evolve the portfolio of digital advertising products, driving revenue growth and ensuring market-driven offerings.
Information ServicesMedia and EntertainmentNews
No H1B
Responsibilities
Own and continuously evolve the O&O ad product roadmap, aligning investments to advertiser demand, market trends, and revenue opportunity
Lead cross-functional prioritization to balance revenue impact, operational feasibility, and long-term product strategy
Manage intake and evaluation of requests for new ad units, placements, custom executions, and digital advertising sections
Establish clear product management discipline, including MVP development, performance testing, iteration, and sunsetting of underperforming products
Partner with product development, sales and ad operations to define requirements, assess technical feasibility, and execute new O&O ad solutions
Collaborate with ad operations and product teams on availability tools, proposal automation, and reporting enhancements to improve speed-to-market and sales productivity
Serve as the primary O&O ad product voice across product, editorial, sales, ad operations, finance, and marketing
Own O&O ad product KPIs, including adoption, utilization, yield, CPM, and revenue performance
Analyze performance data to inform and pricing, packaging, and roadmap decisions
Partner with finance and ad operations to build and maintain dashboards that track O&O revenue by:
Product type
Market
Advertiser vertical
Utilization and CPM
Participate in strategic decisions that drive continuous optimization across direct-sold, direct PMP and programmatic O&O inventory, informed by holistic yield management and advertiser outcomes
Partner with product marketing to translate O&O product strategy into clear, market-ready sales narratives, tools, and training
Own O&O product pricing and support development of packaging frameworks grounded in performance data, margin analysis, and advertiser value
Act as a strategic partner to sales leadership, incorporating frontline feedback into product evolution and roadmap decisions
Support change-management across markets to improve consistency, adoption, and execution of O&O offerings
Maintain a strong point of view on digital advertising trends, emerging formats, privacy and identity changes, and evolving advertiser needs
Translate external market insight into actionable product strategy and innovation
Monitor the competitive landscape across large publishers, ad networks, and major technology platforms to inform product differentiation, positioning, and investment decisions
Qualification
Required
8–12+ years of experience in digital advertising, ad product management, or media monetization (publisher-side strongly preferred)
Proven experience owning a product roadmap with revenue accountability
Strong understanding of publisher ad tech and monetization ecosystems, including ad serving, direct-sold and programmatic workflows, and performance optimization
Demonstrated ability to lead cross-functional initiatives across product, editorial, sales, finance, and operations
High comfort with analytics, KPI development, and revenue reporting
Experience working with CRM and ad tech systems (Salesforce and related tools preferred)
Ability to balance strategic vision with hands-on execution in a complex, multi-market environment
Excellent communication, influence, and stakeholder management skills
College degree required; MBA preferred
Company
Austin American-Statesman
Austin American-Statesman is a prominent primary media firm that provides sources of daily news.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2025-02-19Acquired
Leadership Team
Eddie Burns
Retired - CFO
Recent News
2025-03-06
Company data provided by crunchbase