Valnet · 8 hours ago
Head of Performance Revenue
New York, NY, USA
Full-time
Hybrid
Lead/Staff, Director/Executive
5+ years expValnet is seeking a Head of Performance Revenue to own and scale performance-driven revenue across the company. This senior role involves maximizing monetization efficiency and driving sustainable revenue growth through various channels while leading cross-functional initiatives.
AdvertisingDigital MarketingDigital MediaInternetMarketingMedia and EntertainmentPublishing
Responsibilities
Own performance revenue targets and forecasts across applicable channels (paid media, affiliate, lead generation, performance ad formats, etc.)
Develop and execute strategies to improve RPMs, yield, and lead monetization efficiency
Identify new revenue opportunities, formats, and partners aligned with performance goals
Monitor and analyze revenue performance, traffic trends, and monetization KPIs
Run tests and experiments to optimize placements, formats, layouts, and demand sources
Drive continuous improvement through data-backed decision-making
Act as a player/coach, setting direction while remaining hands-on in execution
Partner closely with teams to align content and product strategy with revenue performance
Influence content and traffic strategies through revenue insights without compromising editorial integrity
Manage and grow relationships with key monetization partners, networks, and platforms
Leverage existing industry relationships and develop new partnerships within the insurance and mortgage ecosystem
Negotiate commercial terms and evaluate partner performance
Stay ahead of industry trends, policy changes, and platform updates impacting revenue
Build and maintain clear dashboards and reporting frameworks for executive leadership
Communicate performance insights, risks, and opportunities in a clear and actionable way
Establish benchmarks and success metrics across brands and properties
Qualification
Required
5-10 years of experience in performance revenue, digital monetization, ad tech, or a related field
Proven track record of driving revenue growth in a high-traffic digital environment
Strong analytical skills with hands-on experience using analytics and monetization tools
Deep understanding of performance-based monetization models (programmatic, affiliate, CPA/CPC, etc.)
Experience leading cross-functional initiatives and influencing stakeholders without direct authority
Preferred
Experience in digital publishing or large-scale content platforms
Familiarity with SEO-driven traffic and content monetization strategies
Experience managing teams or senior individual contributors
Strong negotiation and partner management experience
Benefits
Full health insurance plan (including medical, dental, and vision).
Daily on-site snacks & coffee.
Fitness subscription reimbursement program.
Competitive compensation plan and bonus structure.
Company
Valnet
Valnet is a global digital publishing company that owns and operates 25+ authoritative brands across diverse verticals.
51-200 employees
Funding
Current Stage
Growth StageRecent News
GamesIndustry.biz Latest Articles Feed
2025-10-25
2025-09-26
2025-06-28
Company data provided by crunchbase