Engageware · 15 hours ago
Senior Content Marketing Manager
United States
Full-time
Remote
Senior Level
6+ years expEngageware helps the world’s most trusted institutions deliver precision, confidence, and connection at every customer touchpoint. They are seeking a Senior Content Marketing Manager to define the voice of their customer engagement platform and create high-impact content that resonates with executive-level decision-makers in regulated industries.
BankingCustomer ServiceSchedulingSoftware
Responsibilities
Define and own the content strategy for Engageware and Aivo in collaboration with the Director of Product Marketing, evolving our positioning as the leading engagement platform for regulated industries
Develop a unified editorial voice that articulates the distinct but complementary strengths of both brands, highlighting our enterprise-grade reliability (Engageware) and our AI-first innovation (Aivo)
Create high-impact content across formats like whitepapers, bylines, executive blogs, webinars, videos, case studies, and social content targeting executive-level decision-makers in financial services, telecom, and utilities
Partner with product marketing to translate complex platform capabilities (Appointment Scheduling, Knowledge Management, AI Agents) into business value narratives
Build and maintain an editorial calendar tied to launches, campaigns, and priority themes such as AI in regulated industries, AI transformation, and customer engagement at scale
Collaborate cross-functionally with demand marketing, creative, and sales enablement teams to ensure every asset supports pipeline growth and brand consistency
Elevate executive visibility by developing thought leadership materials, media bylines, and speaking abstracts that advance our reputation as category leaders
Leverage performance insights to continuously refine messaging and format strategy based on audience engagement, content ROI, and pipeline impact
Own performance reporting for content initiatives
Qualification
Required
6+ years in B2B content marketing, ideally in SaaS
Exceptional command of written and spoken English, with the ability to craft clear, compelling narratives for executive and technical audiences
Experience writing for and localizing content across regions, especially North and Latin America
Proven ability to craft compelling narratives for executive and technical audiences
Portfolio demonstrating exceptional writing and storytelling across formats
Experience developing content strategies that drive both thought leadership and revenue outcomes
Understanding of AI, automation, or customer engagement platforms
Strong editorial instincts and ability to synthesize inputs across product, brand, and leadership teams
Preferred
Background in or marketing to regulated industries (banking, wealth management, telecom, utilities)
Experience managing translations and localization workflows to deliver linguistic and cultural nuances
Familiarity with content analytics and SEO for enterprise audiences
Strategic mindset and comfort operating in high-growth, evolving environments
Company
Engageware
Engageware is the most used AI-powered customer engagement platform for regulated industries, trusted by 25% of the top 50 banks and 20% of the top 20 telecom providers in the Americas.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2020-05-12Acquired
Leadership Team
Cindy Crowley
Vice President Finance and Administration
Tyler Dannat
Business Development Manager
Recent News
globallegalchronicle.com
2023-09-04
2023-08-24
FinSMES
2023-08-24
Company data provided by crunchbase