Husqvarna Group · 3 hours ago
Head of Marketing North America (Brand Leadership, Insights & Activation)
North Salt Lake, UT
Full-time
Hybrid
Director/Executive
10+ years expHusqvarna Group is seeking a visionary marketing leader to head their North America team, champion brand building, and drive the regional brand strategy for their master brands, Orbit and Gardena. This role is pivotal in shaping brand identity, activating impactful campaigns, and ensuring all marketing activities are insight-driven and data-supported.
Home and GardenManufacturingOutdoors
No H1B
Responsibilities
Become a change agent with support from executive leadership, championing the building and strengthening of all company brands
Own and develop the brand architecture, positioning, and identity for all brands, ensuring adherence to brand guidelines and governance
Represent brand marketing in leadership meetings and on leadership councils, providing recommendations and strategic direction that elevate our brands
Grow and build the two retail master brands in North America: Orbit and Gardena
Participate in the central Brand Marketing leadership team and travel to Germany for annual planning and product launch meetings for Gardena
Build and develop a market research and insight function to ensure strategic decisions, product innovation, and marketing activities are insight-driven and supported by data
Leverage market research, consumer insights, and performance analytics to inform strategies, optimize campaigns, and measure ROI
Design and execute brand campaigns that drive awareness and engagement, using a holistic 4P approach (Product, Price, Place, Promotion)
Own and develop all content across channels—including online, in-store, and brand campaigns—ensuring it meets brand standards and aligns with brand identity
Develop and execute branded media campaigns, own social media strategy, strengthen influencer relationships, oversee PR, and manage the Orbit and Gardena websites
Work with Product Development to provide strategic brand support, insights, and input into innovation pipelines and product portfolio management
Collaborate with Sales to provide strategic brand input into line reviews, channel strategies, and product pricing, ensuring alignment with brand positioning and guidelines
Own and develop the master packaging graphic template for the Orbit brand
Provide strategic support for the product industrial design language for the Orbit brand
Build, lead, and inspire a high-performing marketing team, fostering collaboration and excellence
Manage marketing budgets effectively, ensuring resource allocation drives measurable brand growth
Qualification
Required
Extensive experience 10+ in strategic brand management, with proven application of the 4P framework
Strong expertise in using data and insights to guide marketing decisions and improve performance
Demonstrated success in developing and executing brand strategies, including architecture and positioning
Proven leadership skills with experience building and managing teams
Analytical mindset combined with creativity and a hands-on approach
Excellent communication and stakeholder management skills
Benefits
Competitive compensation
Career development opportunities
Company
Husqvarna Group
Husqvarna Group is an outdoor power product manufacturing company that offers chainsaws, riding lawnmowers, trimmers, and garden irrigation.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Andrew Witzel
Business Partner - North East
Brenda Wigfall
Human Resources Business Partner
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