The New York Times · 4 hours ago
Senior Analyst, Marketing, NYT Wirecutter
New York, NY
Full-time
Hybrid
Mid, Senior Level
$101K/yr - $110K/yr
3+ years expThe New York Times is a leading independent journalism company, and they are seeking a Senior Marketing & Revenue Analyst for their Wirecutter team. This role focuses on driving measurable growth through analytical strategies that enhance revenue from service journalism, leveraging data to influence marketing investments and optimize conversion rates.
Digital MediaJournalismNews
Responsibilities
Lead the Revenue-Driven Testing Agenda: Design, execute, and analyze a rigorous experimentation roadmap (including A/B testing, incrementality testing, and geo-based experiments) to determine the true causal impact of all marketing spend on downstream revenue
Establish the Commerce Measurement Framework: Develop a robust, end-to-end measurement framework specifically tailored for the affiliate and e-commerce funnel, defining and tracking new metrics for product engagement and conversion rates attributed to media efforts
Conduct deep-dive analyses using advanced statistical methods (e.g., synthetic control, predictive modeling) to identify under-performing segments and optimization levers for bidding strategies, messaging, and creative
Monitor the accuracy of all marketing and media data. Write expert-level SQL to pipeline, transform, and analyze big data sets in Google BigQuery
Conduct analysis to determine which surfaces, messages, and creative elements are most impactful for driving transactions. Advise the Marketing team on critical areas of opportunity and recommend strategic shifts to maximize Return on investment
Build compelling data visualizations (using Looker, Mode, Hex) to communicate complex media performance topics and actionable revenue recommendations to team members, including senior leadership
Be the data partner for Marketing, Finance, Commerce and Product teams, translating team goals into analytical requirements and communicating technical results into clear, business-relevant strategies
Advance our understanding of the customer journey, monitoring key e-commerce/affiliate KPIs such as ROAS, CAC efficiency, and purchase conversion rates, to inform loyalty, acquisition, and full-funnel optimization strategies
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world
Qualification
Required
3+ years experience in an analytical role
Advanced proficiency in SQL and familiarity with big data warehouses such as Google BigQuery
3+ years of experience presenting insights to team members and company partners
1+ years of experience with data visualization tools such as Mode, Tableau, or Lookr
1+ years of experience with A/B testing and experimentation design
Preferred
5+ years of progressive experience in a quantitative analytical role (Marketing Analytics, Growth Analytics, or Marketing Science), with experience influencing paid media strategy and driving results
1+ years of experience optimizing a transactional or e-commerce-driven business model (e.g., affiliate, retail, marketplace) and familiarity with metrics like Purchase Conversion Rate and Transactional ROAS
Proficiency in Python or R
1+ years of experience with advanced marketing measurement techniques such as Incrementality Testing, Media Mix Modeling (MMM), or Causal Inference
Familiarity with marketing platforms (e.g., Google Ads, Meta) and the process of connecting MarTech and media data into measurement environments
1+ years of experience using predictive analytics (e.g., LTV modeling, audience clustering) for campaign targeting and optimization
Benefits
Medical, dental and vision benefits
Flexible Spending Accounts (F.S.A.s)
A company-matching 401(k) plan
Paid vacation
Paid sick days
Paid parental leave
Tuition reimbursement
Professional development programs
Company
The New York Times
The New York Times is powered by the idea that independent, deeply reported journalism fuels a healthy and engaged society.
1001-5000 employees
H1B Sponsorship
The New York Times has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (40)
2024 (20)
2023 (21)
2022 (36)
2021 (27)
2020 (36)
Funding
Current Stage
Late StageLeadership Team
William Bardeen
Chief Financial Officer
Crystal Chien
VP of Engineering
Recent News
The Express Tribune
2026-01-23
Company data provided by crunchbase