Coleman Research · 1 day ago
Marketing Specialist (B2B)
Raleigh, NC
Full-time
Hybrid
Entry, Mid LevelVISASQ/COLEMAN is a partnership that connects businesses with expertise through a global network of subject matter experts. They are seeking a Marketing Specialist to develop and execute marketing initiatives that enhance brand awareness and strengthen market credibility, focusing on client relationships and content-driven strategies.
ConsultingFinancial ServicesInformation Technology
Responsibilities
Conduct market and topic research to identify emerging trends and inform content direction
Develop and refine proactive expert lists to support commercial and client-facing initiatives
Create high quality Sector Snapshots that communicate highlight industry themes, shifts, and opportunities
Edit and enhance Seminar product including Transcripts, Summaries, and Slide Decks to ensure clarity, accuracy, and narrative cohesion
Produce compelling case studies that highlight business impact, client success, and differentiated value
Lead the end-to-end strategy, development, and execution of LinkedIn content to strengthen brand presence and engagement
Own day-to-day management of posts, scheduling, and content optimization
Grow follower base, impressions, and engagement using data driven insights and iterative experimentation
Introduce best practices for social media governance, voice consistency, and performance tracking
Build scalable marketing infrastructure, including content calendars, KPI dashboards, workflows, and governance processes
Strengthen brand identity through consistent messaging, design continuity, and thought leadership frameworks
Partner with Sales to develop marketing assets that support pipeline growth (onepagers, outreach content, decks, etc.)
Support CRM aligned initiatives, campaign development, and audience segmentation to improve targeting and nurture flows
Identify and implement new tools, channels, or processes that improve marketing efficiency and performance
Qualification
Required
Bachelor's degree or equivalent
B2B Content and/or Social Media marketing Experience strongly preferred
Proficient in Microsoft Office suite (Excel, PowerPoint, etc.)
Commutable distance to either the Raleigh or Phoenix office
Preferred
Ability to influence in the absence of direct reporting lines
Demonstrated ability for critical thinking and problem solving
Promote teamwork and collaboration
Exceptional communication and presentation skills
Engage, inspire, and motivate
Benefits
Competitive Compensation: Benefit from a rewarding compensation package that includes a performance-based annual bonus.
Excellent Health Benefits: We offer highly competitive coverage on insurance premiums, and for those enrolled in a qualifying HDHP, we also provide employer HSA contributions.
401K Contributions: Planning for your future? We’ve got you covered!
Flexible Working Environment: Choose between working in the office or remotely 50/50 with our hybrid work policy.
Generous Time Off: Enjoy Responsible Paid Time Off , 7 sick days, and observe 12 holidays off.
Parental Leave: Take time off to support and bond with your growing family, ensuring new parents have the opportunity to adjust to their new roles.
Ongoing Learning and Development: Our training aligns with our core values, ensuring you have the resources and skills to excel throughout your career.
Team Engagement: Participate in regular team outings and social events, and receive tenure gifts to celebrate your journey with us.
Employer Provided Technology: All necessary technology will be provided to facilitate your work.
Corporate Social Responsibility Days : Take the opportunity to give back to your community during paid service days.
Company
Coleman Research
Coleman excels in connecting leading organizations with first-hand knowledge from specialized industry experts.
Founded in 2003
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-08-18Acquired
Leadership Team
Andrew Corcoran, CPA PMP
Chief Financial Officer
Kenzo Suzuki
Lead, Internal Audit | CEO Office
Recent News
Company data provided by crunchbase