UPMC · 10 hours ago
Marketing Analyst, Intermediate
Pittsburgh, PA
Full-time
Hybrid
Mid Level
3+ years expUPMC Corporate Marketing is seeking an Intermediate Marketing Analyst to join their team. The role involves collaborating with a cross-functional team to design, execute, and evaluate marketing tests while utilizing demand-generation data to guide strategic recommendations.
BiotechnologyHealth CareHospitalMedical
Responsibilities
Consult with the Campaign managers to confirm and finalize marketing campaign requirements. Determine data sources required to meet campaign specifications. Translate marketing campaign requirements into campaign targeting/selection rules
Support ad hoc campaign performance analyses with Marketing team. Work with the Marketing team, Email team, and Print vendors to resolve any data issues. Serve as Project Lead for building rules, taxonomy, standards, segments, campaigns, and hands on user(s)
Finalize campaign requirements with Marketing team. Receive, export, and QA any external data files. Build campaigns in marketing platforms such as IBM Campaign or Salesforce Marketing Cloud, Krux DMP; etc. Execute campaigns ensuring 100% error free work. Troubleshoot any potential campaign issues
Qualification
Required
Bachelor's degree in marketing, Mathematics, Statistics, Computer Science or related disciplines
Three years of experience in database marketing, marketing analytics, data analysis and/or data mining
Master's degree can be in lieu of 2 years of relevant experience
Strong experience understanding data structures and analyzing data from a business perspective
Demonstrated experience working with SQL and with extracting and manipulating large datasets for analysis purposes
Demonstrated Campaign management experience working with non-technical marketing professionals
Ability to translate between the business and technical communities
Strong communication and presentation skills
Expert in MS Suite (Excel, PowerPoint, Word)
Strong communication skills: both verbal and written
Preferred
Demonstrated experience working with an automated campaign management application; (Preferred: IBM Campaign, Salesforce Marketing Cloud, data management platforms, email marketing platforms; etc.)
Experience with Power BI preferred
Healthcare experience preferred but not required, consumer / retail / technology / Insurance experience preferred
Company
UPMC
UPMC is one of the leading nonprofit health systems in the United States. A $10 billion integrated global health enterprise headquartered
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$0.46MKey Investors
Appalachian Regional Commission
2024-09-18Grant· $0.46M
Leadership Team
Leslie Davis
President and CEO
Frederick M. Hargett
Chief Financial Officer
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