Blue Shield of California · 16 hours ago
Product Manager, Principal Salesforce Architect (Data Cloud & Marketing Cloud)
El Dorado Hills, CA, United States
Full-time
Hybrid
Lead/Staff
$168K/yr - $252K/yr
8+ years expBlue Shield of California is a nonprofit organization focused on transforming healthcare to be more affordable and efficient. The Principal Salesforce Architect will design and manage complex Salesforce solutions, emphasizing Data Cloud and Marketing Cloud, while collaborating with stakeholders to ensure data-driven customer engagement strategies are effectively implemented.
Financial ServicesHealth InsuranceNon Profit
No H1B
Responsibilities
Mentor, create, and manage ongoing key personas development for product areas
Exhibits natural and intuitive user empathy
Mentor, determine, and analyze KPIs at a product level to establish experience success, failures, and next steps through iteration
Conduct secondary market research and apply toward product strategy
Effectively organize and lead brainstorming sessions
Collaborate with stakeholders to define requirements, deliverables, and set and manage expectations, specifically regarding data unification and customer journey strategies
Translate business requirements into well-architected solutions that best leverage the Salesforce platform, with a focus on activating data through Data Cloud and Marketing Cloud
Design and document data ingestion, harmonization, and unification strategies within Data Cloud to create a single source of truth
Architect real-time personalization solutions using Marketing Cloud Personalization to deliver next-best-actions across web, mobile, and email channels
Lead technical design sessions, architect and document technical solutions aligned with Blue Shield’s business objectives and identify gaps between the current and desired end states
Provide oversight and governance of Salesforce projects
Follow and help define coding standards (including AMPScript, SSJS, and SQL). Lead code reviews during projects to ensure quality and appropriate design patterns are followed
Ensure seamless connectivity between Salesforce Core (CRM), Data Cloud, and Marketing Cloud Engagement to support closed-loop reporting and automated journey triggers
Qualification
Required
Mastery-level knowledge of job area and deep product knowledge with 8+ years of experience in Product Management, Management Consulting, or Entrepreneurship required
BA/BS in Business, Finance, Economics, Public Health, or Information Technology
Deep, practical experience with Salesforce Data Cloud, including defining Data Model Objects (DMOs), Data Stream configuration, and Identity Resolution rules
Expert-level understanding of Marketing Cloud Engagement (Journey Builder, Automation Studio, Contact Builder) and Marketing Cloud Personalization (Templates, Campaigns, Sitemap development)
Understanding of systems architecture and ability to design scalable performance-driven solutions
Familiarity with platform authentication patterns (SAML, SSO, OAuth) and Marketing Cloud Connect configuration
Strong understanding of environment management, release management, code versioning best practices, and deployment methodologies
Expert level experience defining the system architecture landscape, identifying gaps between current and desired end-states, and delivering a comprehensive solution that will enable achievement of the desired business outcomes
Preferred
Graduate degree (e.g. MBA) is highly desirable
Certification in area of expertise preferred (e.g. PMP, Lean, SAFE, CSPO)
Active Salesforce certifications are preferred, specifically: Salesforce Data Cloud Consultant, Marketing Cloud Consultant, or Marketing Cloud Personalization Accredited Professional
Company
Blue Shield of California
Blue Shield of California is a health insurance service provider.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Gary Culp
Senior Vice President, Government Markets
Gregory Siebert
Senior Vice President Provider Partnerships & Network Management
Recent News
2026-01-13
Fierce Healthcare
2025-12-15
Company data provided by crunchbase