Resorts World Las Vegas · 17 hours ago
Marketing Manager
Las Vegas, NV
Full-time
Onsite
Mid Level
3+ years expResorts World Las Vegas is seeking a Marketing Manager to lead the development and execution of strategic marketing initiatives for their nightlife and entertainment portfolio. The role focuses on driving attendance, revenue, and market share while ensuring brand consistency across all marketing efforts.
HospitalityHotelLocation Based ServicesTravelVacation Rental
Responsibilities
Develop and implement integrated marketing strategies to maximize attendance and revenue for nightlife venues, concerts, and entertainment programming
Support brand development by maintaining consistency of messaging, visuals, and positioning across nightlife and entertainment marketing efforts
Partner with internal teams (Brand, Digital, PR, F&B, Hotel) and external collaborators (artists, promoters, agencies, media) to create compelling campaigns, events, and activations
Manage marketing budgets and allocate resources effectively to deliver measurable ROI
Oversee the creation of digital, social, print, and on-property marketing assets that are on-brand and engaging
Monitor guest insights, industry trends, and competitor activity to identify opportunities for growth and differentiation
Cultivate strong relationships with artists, DJs, promoters, influencers, vendors, and media partners to amplify reach and visibility
Provide leadership, mentorship, and direction to a team of marketing professionals to ensure performance excellence
Track and report on campaign performance, applying data-driven insights to optimize strategies
Qualification
Required
Ability to think critically and strategically, aligning marketing efforts with overall business goals and objectives to drive long-term success
A strong understanding of brand development and management, with the skills to maintain brand consistency, integrity, and resonance in the highly competitive nightlife market
Understanding of the nightlife and entertainment industry, staying abreast of current trends, competitor activities, and emerging technologies to stay ahead in the market
Creativity and innovation in developing unique marketing campaigns and experiences that differentiate Resorts World Las Vegas from competitors and captivate the target audience
Proficiency in planning and executing high-impact events, understanding the nuances of the nightlife industry and leveraging events to enhance brand visibility and engagement
In-depth knowledge of digital marketing channels, including social media, email marketing, online advertising, and the ability to leverage these platforms effectively to reach and engage target audiences
Competency in utilizing data analytics tools to measure marketing campaign performance, analyze customer behavior, and make informed decisions to optimize marketing strategies
The ability to establish and manage strategic partnerships with influencers, artists, and brands, enhancing the overall appeal and reach of nightlife offerings
Strong financial acumen to develop and manage marketing budgets effectively, ensuring optimal allocation of resources for maximum impact
Strong understanding of the Las Vegas nightlife scene and trends
Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders
Proficient in digital marketing tools and platforms, including social media, email marketing, and analytics
Creative thinker with the ability to conceptualize and implement innovative marketing campaigns
Proficiency in MS Office (Outlook, Word, Excel, PowerPoint), Adobe Professional, and internet browser software
Knowledge of print and print production process
Ability to work varied shifts, including nights, weekends and holidays
At least 21 years of age
High School Diploma or equivalent
Minimum 3 years nightlife / day life marketing experience within hospitality or a related field
Minimum one year experience in a supervisor/manger role
Proof of eligibility to work in the United States
Ability to obtain the following: Nevada Gaming Registration, Alcohol Awareness Card
Preferred
Bachelor's Degree in in Marketing, Advertising, Communications or relevant field
Previous experience working in a large, luxury resort setting
Company
Resorts World Las Vegas
Resorts World Las Vegas is a resort, mall, and casino on the Las Vegas Strip in Winchester, Nevada, United States.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Lou Dorn
Chief Legal Officer and Corporate Secretary
Recent News
ReviewJournal
2026-01-16
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