Veeva Systems · 5 hours ago
Marketing Operations Manager - QualityOne
Boston, MA
Full-time
Hybrid
Mid Level
$75K/yr - $125K/yr
3+ years expVeeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. The Marketing Operations Manager for QualityOne will own and enhance HubSpot operations, lead management workflows, reporting, and segmentation to drive efficient campaign execution and alignment between Marketing and Sales.
BiotechnologyCRMEnterprise SoftwareSoftware
Responsibilities
Own and optimize HubSpot and connected marketing systems, ensuring high data quality, completeness, and scalable data governance practices
Identify, recommend, and implement Marketing Operations process improvements to increase efficiency, improve data flow, and enhance reporting clarity
Design, manage, and optimize lead scoring, routing, and lifecycle workflows to support a strong MQL-to-Sales handoff and alignment with Sales teams
Build and optimize nurture programs using segmentation and behavioral insights to drive engagement, conversion, and pipeline growth
Develop and maintain dashboards and reporting that provide visibility into campaign performance, funnel health, and customer behavior trends
Monitor and analyze monthly operational KPIs, identifying trends and providing actionable insights to inform optimization decisions
Create and manage targeted lists and persona-based segmentation to enable personalized campaigns and support ABM initiatives across the business
Qualification
Required
3+ years of Marketing Operations experience in a B2B SaaS or high-tech environment, with HubSpot as the primary marketing automation platform
Strong proficiency in HubSpot, including workflow management, integrations, imports/exports, and data governance
Demonstrated ability to analyze, cleanse, and maintain contact and account-level data, ensuring accuracy, completeness, and consistency across marketing systems
Hands-on experience designing and optimizing lead scoring, lifecycle stages, and routing workflows to support effective alignment between Marketing and Sales
Proven experience building and executing email and nurture campaigns, creating segmented lists and audiences, and leveraging HubSpot reporting and dashboards to deliver actionable insights
Analytical mindset with the ability to report on campaign and funnel performance, identify trends, and recommend optimizations to improve conversion, influence, and marketing efficiency
Preferred
Experience supporting ABM programs (e.g., account segmentation, list building, reporting, or platforms like N.Rich, Demandbase, or 6sense)
Experience working closely with Sales Ops or RevOps teams to improve lead handoff, pipeline visibility, and reporting alignment
Curious, improvement-oriented mindset with an interest in automation, AI, and operational efficiency in marketing
Experience documenting processes, building playbooks, or training teammates on Marketing Operations best practices
Benefits
Medical, dental, vision, and basic life insurance
Flexible PTO and company paid holidays
Retirement programs
1% charitable giving program
Company
Veeva Systems
Veeva Systems Inc. is a leader in cloud-based software for the global life sciences industry.
5001-10000 employees
H1B Sponsorship
Veeva Systems has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (101)
2024 (60)
2023 (52)
2022 (73)
2021 (55)
2020 (38)
Funding
Current Stage
Public CompanyTotal Funding
$7MKey Investors
Emergence Capital
2013-10-16IPO
2008-06-05Series Unknown· $4M
2007-02-06Angel· $3M
Leadership Team
Peter Gassner
Founder and CEO
Mitch Wallace
Retired - Co-Founder and VP Operations
Recent News
2026-01-09
2026-01-06
2026-01-06
Company data provided by crunchbase