Betterworks · 11 hours ago
Sr. Product Marketing Manager
United States
Full-time
Remote
Senior Level
5+ years expBetterworks is on a journey to transform how HR technology buyers think about goal setting, performance management, and employee engagement. They are seeking a Sr. Product Marketing Manager to support the rapid innovation and launches of new and enhanced modules as part of their performance enablement and talent intelligence solution.
Enterprise SoftwareHuman ResourcesInformation TechnologySaaSSoftware
Responsibilities
Go-to-Market - You’ll own the end-to-end GTM for the new product & features launching, from positioning & messaging, to asset creation, GTM launch management and internal enablement. You’ll collaborate with Product, Sales, Marketing and Customer Success teams to help create and test the positioning & messaging for your portfolios
Customer research - You’ll be the expert in connecting and understanding your core customers. You’ll be someone who regularly connects with users, conducts research and testing, and feeds the insights back to the product and marketing teams
Market research - You’ll act as the competitive expert for your products and audiences, sharing insights across the company
Cross-functional champion - You will connect the dots between product, marketing and sales. You’ll have superb stakeholder management and be a world-class communicator to ensure everyone knows what’s launching, when and how it impacts them
Sales enablement - As the champion for the Betterworks product, you will shape how and what sales/CS says about it. You’ll draw on your research and communication skills to craft training sessions and internal and external assets that communicate the value of our product
Qualification
Required
5+ years of product marketing experience or other relevant work experience
Experience collaborating closely with product, marketing, and sales teams to deeply understand buyers and users, develop messaging, create content, and develop and deliver on go-to-market plans
Experience running cross-functional projects and the ability to influence and collaborate with colleagues and stakeholders across the business
Strategic thinking and problem-solving skills, experience aligning marketing strategies with organizational goals, execution excellence, and deep sense of ownership, balanced with strong creative thinking and copywriting skills
Preferred
Direct experience in SaaS for human resources teams is nice, but not necessary
Experience in B2B with business buyers (like marketing, HR, customer success or product vs. Finance or IT) preferred as well
Benefits
100% Medical paid for employees
Flexible time off
Parental Paid Leave policy
Monthly internet stipend
Flex days
Company
Betterworks
Betterworks is a software platform specializing in businesses improving employee performance and engagement services.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$161.5MKey Investors
Kleiner Perkins
2024-11-15Series B· $32M
2021-05-18Series C· $61M
2019-03-07Series B· $51M
Leadership Team
Doug Dennerline
CEO and Executive Chairman
Maher Hanafi
Senior Vice President of Engineering
Recent News
Business Insider
2025-08-17
Digital Journal
2025-07-19
RemoteTech Breakthrough
2025-06-20
Company data provided by crunchbase