DreamWorks Animation · 14 hours ago
Director, Device Partner Marketing, Paid & Earned Media
30 Rockefeller Plaza, New York, NEW YORK
Full-time
Hybrid
Director/Executive
$130K/yr - $160K/yr
8+ years expNBCUniversal is one of the world's leading media and entertainment companies. The Director, Device Partner Marketing will lead the strategy and execution of Peacock’s device partner marketing ecosystem, focusing on driving subscriber growth and engagement across key distribution partners.
AnimationFilmMedia and Entertainment
Responsibilities
Own and define the long-term device partner marketing strategy, ensuring alignment with Peacock’s overall business, marketing, and subscriber growth objectives
Establish a clear point of view on the role of device partners within the broader streaming ecosystem, translating strategy into actionable roadmaps and priorities
Serve as a thought leader by proactively identifying industry trends, platform innovations, and audience insights to inform future device and distribution strategies
Lead senior-level relationships with key device partners, acting as Peacock’s primary strategic representative and ensuring strong, collaborative, and mutually beneficial partnerships
Scale and optimize partnerships beyond launch, identifying incremental growth opportunities and developing multi-quarter marketing roadmaps that drive sustained engagement and performance
Collaborate closely with internal stakeholders including Business Development, Partner Management, Media, Analytics, Title Marketing, Product, and Finance to ensure alignment and execution excellence
Oversee the development and activation of marketing strategies across device platforms, balancing editorial and paid media
Own performance measurement across key KPIs including CPiA, CLV, ROAS, engagement, retention, and awareness, ensuring clear accountability and impact
Partner with Analytics to integrate device marketing into broader measurement frameworks, including MMM and MTA, to inform optimization and long-term planning
Provide data-driven recommendations on budget allocation, forecasting, and investment prioritization, balancing short-term performance with long-term growth
Build, lead, and develop a high-performing partner marketing team, setting clear goals, fostering collaboration, and driving a culture of accountability and innovation
Act as a trusted advisor to internal teams, providing consultative guidance on partner marketing strategy, executional best practices, and scaling opportunities across the organization
Qualification
Required
8 -10+ years of experience in marketing, partnerships, or platform distribution, with a strong foundation in paid media and performance-driven marketing
Strong people leader with experience leading internal teams and external partners or clients, with a passion for developing internal talent and driving team performance
Proven experience leading complex, cross-functional initiatives with senior-level stakeholders and executive approvals
Demonstrated ability to translate data into strategic insights that drive business decisions and long-term growth
Advanced proficiency in Excel and PowerPoint
Preferred
Media, entertainment, or streaming experience strongly preferred
Exceptional communicator and relationship builder, capable of influencing at all levels of the organization and with external partners
Strategic mindset with the ability to see the bigger picture and position devices within a holistic marketing and distribution ecosystem
Deep analytical orientation with a track record of using data to tell compelling stories and inform strategy
Experience managing and optimizing paid media across multiple KPIs and platforms
Benefits
Medical, dental and vision insurance
401(k)
Paid leave
Tuition reimbursement
A variety of other discounts and perks
Company
DreamWorks Animation
DreamWorks Animation SKG, Inc. engages in the development, production, and exploitation of animated films and associated characters
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$15M2016-04-28Acquired
2015-02-12Post Ipo Equity· $15M
2004-10-28IPO
Leadership Team
Kate Swanborg
SVP, Technology Communications and Strategic Alliances
Shabrayia Cleaver
Associate Producer / Producer (Feature/Short)
Recent News
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