The New York Times · 14 hours ago
Sr Product Marketing Manager, Offsite Advertising Solutions
New York, NY
Full-time
Hybrid
Senior Level
$130K/yr - $145K/yr
6+ years expThe New York Times is a leading media organization committed to independent journalism. The Sr Product Marketing Manager will develop and market advertising offerings that engage audiences outside of the nytimes.com ecosystem, driving product adoption and revenue through effective storytelling and collaboration with internal stakeholders.
Digital MediaJournalismNews
Responsibilities
Proactively identify and advise on market and competitive trends ensuring products are competitive, scalable, and aligned with brand voice, editorial standards, and business goals
Use acquired market and competitive intelligence to advocate for our audiences' needs with internal stakeholders and lead product and business decisions across the portfolio of social advertising and other offsite advertising solutions. Partner with Revenue Ops, Product, The Newsroom, and Standards teams to develop competitive offerings for advertisers and agencies
Assess and market new solutions for brands to engage audiences outside of The Times properties: video platforms, audience networks, marketing platforms, etc
Lead the product strategy, marketing, and commercialization of social-first advertising and content products across organic and paid channels. Liaise with external partners to stay up to date and plan roll-outs
Project-manage complex product launches, ensuring execution through effective use of milestones and stakeholder alignment. Create strategies that connect and elevate individual product launches. Represent own projects effectively to senior leadership
Drive large scale go-to-market activations, coordinating several resources as needed, including but not limited to sales enablement, internal communications and training, client and media engagement
Be the subject matter expert for social advertising and other offsite advertising solutions with Sales and clients, maintaining centralized marketing assets and providing expertise on social media trends, platform updates, and best practices
Lead the product positioning and messaging of advertising solutions across social media channels, advocating for cross-product coordination in delivering a cohesive story to market
Mentor resources (direct or cross-functional), proactively ensure the team's health and work with senior leadership to solve organizational issues
Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world
Qualification
Required
Knowledge of advertising and digital media landscape required
Experience with paid and organic social media platforms, ad formats, and monetization strategies
Experience developing or marketing social-first advertising products
6+ years of experience in media, advertising, marketing, or relevant experience, within media, publishing, or advertising
Preference for experience on advertising solutions on social media platforms, marketing suites, audience networks
Data interpretation and storytelling skills, with experience informing large-scale product, marketing, or business decisions
Excellent customer empathy and understanding of client needs
Experience working with and enabling Sales departments
You influence large-scale research projects, using the insights to improve customer experience
Translate complex product messaging architectures into compelling, user-friendly, external-facing narratives, driving tangible shifts in customer behavior
Easily navigate a matrixed organization while aligning resources towards achieving mutually beneficial results
Experience spotting and responding quickly to evolving threats and opportunities
Comfortable interfacing with executives, representing the success and challenges on behalf of own team and cross-functional partners, at all organizational levels including large groups
Bachelor's degree; marketing, media, or advertising background required
Benefits
Variable pay, such as an annual bonus and restricted stock
Medical, dental and vision benefits
Flexible Spending Accounts (F.S.A.s)
A company-matching 401(k) plan
Paid vacation
Paid sick days
Paid parental leave
Tuition reimbursement
Professional development programs
Company
The New York Times
The New York Times is powered by the idea that independent, deeply reported journalism fuels a healthy and engaged society.
1001-5000 employees
H1B Sponsorship
The New York Times has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (40)
2024 (20)
2023 (21)
2022 (36)
2021 (27)
2020 (36)
Funding
Current Stage
Late StageLeadership Team
William Bardeen
Chief Financial Officer
Crystal Chien
VP of Engineering
Recent News
The Express Tribune
2026-01-23
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