Ingram Content Group · 16 hours ago
Consumer Marketing Manager
La Vergne, TN
Full-time
Onsite
Mid, Senior Level
$74K/yr - $94K/yr
5+ years expIngram Content Group (ICG) is seeking a Consumer Marketing Manager to join their team in La Vergne, TN. This role focuses on creating and managing marketing strategies for consumer-facing websites to enhance brand awareness, customer conversions, and audience engagement.
ContentNewsPublishing
Responsibilities
Works with management to develop and execute consumer-focused content strategies that generate brand awareness, organic traffic, customer acquisitions, and audience engagement
Maintains editorial calendars for consumer-facing websites reflecting each site’s brand values, audience interests and feature functionality
Finds internal contributors and external freelancers to provide content that meets the brand voice and content direction; works with legal to contract with external resources
Project manages the content development process including maintaining editorial calendars, keyword and trend research, acquiring content, and uploading content to the appropriate channel
Ensures content and messaging on consumer-facing sites are search engine optimized and follow best SEO practices
Coordinates with product management to increase adoption of new and current features
Works with email manager on consumer-facing email templates for editorial content, feature adoption, and user retention
Develops relationships with industry partners to create mutually beneficial campaigns that drive conversion and awareness
Works with product managers to provide feedback and direction on site features or functionality needed to advance content goals and audience development
Leads creation of lead generating forms and lead magnet content with assistance from management and creative team
Documents and communicates editorial calendar and objectives to relevant stakeholders in a timely manner to ensure successful acquisitions campaigns
Tracks and analyzes key business performance metrics such as monthly active users, time on site, pageviews, opens, clicks, CPA, organic vs paid traffic, and conversion rate to enhance marketing efforts
Maintains active communication with all relevant teams, collecting information such as market requirements, industry insight and customer feedback to incorporate into content strategy
Provides regular updates on status and results of content initiatives
Assists with social media marketing activities as it pertains to content strategy
Supports PR efforts, including highlighting opportunities for PR
Coordinates project timing and budgets with all relevant personnel, ensuring timely communication and approvals if either is altered from initial proposal
Submits an annual budget, effective financial management of the budget and marketing costs, providing updates to senior management weekly, monthly and quarterly basis
Interfaces with various departments on a daily basis to execute projects, ensuring accurate, timely and cost efficient implementation
Qualification
Required
Bachelor's Degree
5 years of marketing or related experience
Preferred
Book industry background or experience
Strong organizational skills
Ability to multi-task
Benefits
A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.
15 vacation days & 12 sick days accrued annually and 3 personal days
401K match, Life and AD&D, Employee Assistant programs, Group Legal, & more
Wellness program with access to onsite gym and basketball court for associates
Encouraged continued education with our tuition reimbursement program
Financial and in-kind opportunities to engage with non-profits in your community
Company match program for United Way donations
Volunteer opportunities and in-kind drives for non-profits throughout the year
Take breaks or brainstorm in our game room with ping pong & foosball
Casual Dress Code
Company
Ingram Content Group
Ingram Content Group distributes physical and digital content to retailers, libraries, schools and other distribution partners.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Shawn Morin
President and CEO
David Roland
Chief Venture Capital Officer
Recent News
EIN Presswire
2025-09-23
Company data provided by crunchbase