Faire · 2 hours ago
Marketing Analytics Senior Lead
San Francisco, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$181K/yr - $248K/yr
8+ years expFaire is an online wholesale marketplace focused on empowering independent retailers. The Marketing Analytics Senior Lead will own and evolve the analytics and measurement strategy for Lifecycle & CRM marketing, influencing marketing investments and driving sustainable growth through data-driven insights.
E-CommerceMarketplaceRetailRetail TechnologyWholesale
Responsibilities
Own the end‑to‑end measurement framework for Lifecycle & CRM marketing globally, spanning aggregate performance, cohort‑level insights, and individual campaign evaluation
Act as the primary analytics thought partner to Lifecycle Marketing, Strategic Finance, and Marketing Leadership, influencing roadmap, prioritization, and investment decisions
Define and evolve north‑star KPIs and success metrics for lifecycle marketing, ensuring alignment with broader company and P&L goals
Lead complex, ambiguous analytical efforts that require balancing short‑term performance with long‑term customer value
Set the standard for experimentation strategy within Lifecycle/CRM, including test design, measurement rigor, and interpretation of results
Design, analyze, and synthesize experiments focused on driving user behavior across the retailer and brand sides of the marketplace
Partner with Product, Data Science, and Engineering to improve experimentation infrastructure and best practices
Translate experimental results into clear, actionable recommendations for senior stakeholders
Be the subject‑matter expert on marketing attribution for owned channels, partnering cross‑functionally to ensure correct tracking and interpretation
Own and evolve payback, ROI, and LTV frameworks for lifecycle marketing, informing spend allocation and growth decisions
Lead analyses to assess and improve attribution methodologies (e.g., scalars, incrementality approaches, MTA tradeoffs)
Support planning, forecasting, and scenario analysis for lifecycle investments in partnership with Strategic Finance
Surface proactive insights by deeply understanding how lifecycle performance trends over time, across cohorts, regions, and segments
Distill complex analyses into crisp narratives tailored to technical and non‑technical audiences, including executives
Build and own strategic dashboards and reporting that enable faster, better decision‑making across Marketing
Influence analytical best practices across Marketing Analytics by setting standards for rigor, documentation, and communication
Mentor and level up analysts through informal coaching, feedback, and domain expertise sharing
Contribute to the strategic direction of the Marketing Analytics function, identifying gaps, opportunities, and scalable solutions
Qualification
Required
8+ years of experience in analytics, strategy, consulting, investment banking, product analytics, or business operations at a high‑growth technology or marketplace company
Proven ability to own ambiguous, high‑stakes analytical problems end‑to‑end and drive them to clear business impact
Deep expertise in marketing analytics, with strong experience in lifecycle/CRM measurement, experimentation, and ROI analysis
Strong understanding of attribution methodologies and causal inference tradeoffs in a marketing context
Exceptional analytical rigor — able to define metrics, size opportunities, and execute complex analyses independently
Advanced SQL proficiency; comfort working directly with large, imperfect datasets
Excellent communication and storytelling skills, with experience influencing senior leaders through data
Strong business and product intuition, with the ability to connect analyses to broader company goals
Ability to lead through influence, operate autonomously, and thrive in a fast‑paced, evolving environment
Benefits
Equity
Benefits
Company
Faire
Faire is a marketplace and wholesale platform that helps retailers find and buy wholesale merchandise for their stores.
1001-5000 employees
H1B Sponsorship
Faire has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (8)
2023 (14)
2022 (26)
2021 (9)
2020 (4)
Funding
Current Stage
Late StageTotal Funding
$1.71BKey Investors
WCM Investment ManagementShopifySequoia Capital
2025-11-17Secondary Market
2023-09-27Corporate Round
2022-05-10Series G· $416M
Leadership Team
Max Rhodes
Co-founder and CEO
Daniele Perito
Board Member & Co-Founder
Recent News
Crunchbase News
2026-01-22
Digital Commerce 360
2025-12-31
Company data provided by crunchbase