NFP, an Aon company · 6 hours ago
Digital Marketing Specialist
Austin, TX
Full-time
Onsite
Mid, Senior Level
$68K/yr - $90K/yr
5+ years expNFP, an Aon company, is a recognized leader in Business Insurance, providing tailored solutions to address significant risk and workforce challenges. The Digital Marketing Specialist is responsible for creating, optimizing, and measuring digital content and marketing initiatives across various channels, ensuring effective execution and performance analysis.
ConsultingFinancial ServicesInsuranceInsurTechWealth Management
Responsibilities
Manage, publish, and maintain content across enterprise CMS platforms (e.g., WordPress, Umbraco, Kentico)
Create, edit, proofread, and optimize digital content across websites, landing pages, blogs, email, and campaign assets
Ensure content accuracy, brand consistency, accessibility (WCAG), compliance (legal, privacy, data security), and localization readiness
Maintain site structure, page hierarchies, CTAs, and internal linking to support user experience and conversion
Execute on-page SEO including keyword research and mapping, metadata optimization, internal linking, content structure improvements, and post-publish optimization
Support SEO audits, competitive analysis, and ongoing optimization initiatives across multiple brands and regions
Implement SEO best practices during content updates, migrations, and new page launches
Support and execution of paid search and paid social campaign initiatives, including content alignment, landing page optimization, and performance analysis
Write short-form copy and CTAs designed to drive engagement and conversion
Support or lead website content migrations related to CMS changes, acquisitions, consolidations, and re-platforming efforts
Execute content audits, data mapping, formatting, URL redirects, and SEO preservation strategies during migrations
Validate post-launch functionality, responsiveness, UX, and SEO performance
Read, interpret, and analyze dashboards and reports using GA4, Google Search Console, Looker Studio, and related tools to assess performance and identify optimization opportunities
Monitor content, SEO, and campaign performance; identify trends, issues, and optimization opportunities
Translate data into actionable insights and clearly communicate recommendations to stakeholders
Contribute to measurement planning, KPI definition, tagging requirements, and performance benchmarks
Apply data-driven decision-making to optimize content, SEO performance, and digital experiences
Partner with marketing managers, content teams, designers, developers, sales, and regional stakeholders to execute digital initiatives
Operate effectively within established MarTech governance, documentation, and workflow standards
Manage multiple concurrent requests while maintaining accuracy, quality, and deadlines
Stay current on digital marketing, SEO, analytics, and CMS best practices and proactively recommend improvements
Document workflows, optimizations, and platform changes in alignment with MarTech governance standards
Qualification
Required
Strong hands-on experience with enterprise CMS platforms
Hands-on understanding of SEO fundamentals, on-page optimization, and technical SEO concepts
Proficiency with analytics and SEO tools (GA4, Search Console, SEMrush/Ahrefs/Moz, Looker Studio)
Working knowledge of HTML, CSS, and website architecture
Experience with website migrations, content audits, and SEO preservation strategies
Bachelor's degree in Marketing, Digital Marketing, Communications, Business, Information Systems, or a related field (or equivalent practical experience)
5–7+ years of hands-on digital marketing experience in an enterprise organization or large agency environment
Demonstrated experience in content management, SEO, analytics, and digital platform operations
Strong analytical and problem-solving skills with a data-driven mindset
Excellent written and verbal communication skills
Ability to manage multiple projects in a fast-paced, internal agency environment
High attention to detail and commitment to quality
Adaptability and continuous learning orientation
Comfortable working autonomously while collaborating cross-functionally
Critical thinking and sound judgment in ambiguous or evolving situations
Preferred
Relevant certifications (Google Analytics, Google Ads, SEO tools) are a plus
Experience supporting multi-brand, multi-market, or global digital ecosystems preferred
Benefits
PTO & paid holidays
401(k) with match
Exclusive discount programs
Health & wellness programs
Company
NFP, an Aon company
NFP, an Aon company, helps companies and individuals address today’s most significant Risk Capital and Human Capital challenges.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$948.45MKey Investors
HPS Investment Partners
2023-12-20Acquired
2018-05-10Post Ipo Equity· $198.45M
2017-02-17Post Ipo Equity· $750M
Leadership Team
Douglas Hammond
CEO
Caleb Noel
Executive Vice President, Chief Financial Officer
Recent News
Company data provided by crunchbase