Expel · 4 hours ago
Digital Marketing Manager
United States
Full-time
Remote
Senior Level
$86K/yr - $124K/yr
5+ years expExpel is a company focused on performance marketing and is seeking a Digital Marketing Manager to enhance their paid digital strategies. The role involves optimizing various paid digital channels, leveraging account-based advertising platforms, and driving measurable pipeline growth through effective campaign execution.
Cloud SecurityCyber SecurityNetwork SecuritySaaS
No H1B
Responsibilities
This role owns and optimizes our paid digital channels including LinkedIn, Google Ads, Meta, Reddit, display, and retargeting to drive account engagement and pipeline growth
Working closely with our campaigns team, this position translates integrated campaign strategies into powerful paid media tactics that resonate with our security-focused audience
The Digital Marketing Manager leverages our ABX platform (6sense) to create sophisticated account-based advertising that identifies intent signals and delivers personalized experiences at scale
They manage and optimize significant paid media budgets across channels, making every dollar work harder through continuous testing and refinement
Building and refining audience strategies that combine first-party data, intent signals, and lookalike modeling helps reach our ideal customer profile
Success means driving measurable pipeline contribution through paid channels with clear attribution and reporting that connects spend to revenue
The role involves collaborating with creative teams to develop ad copy and assets that capture attention and drive engagement
Staying ahead on platform updates, beta features, and emerging channels brings fresh opportunities to enhance our paid media mix
Qualification
Required
5+ years of B2B paid digital marketing experience
Deep expertise in paid social (especially LinkedIn), display, retargeting, and SEM/PPC
3+ years of hands-on ABM/ABX experience understanding account journeys, intent data, and multi-touch campaign orchestration
Proven track record managing $500K+ annual paid media budgets with demonstrated ROI and pipeline contribution
Advanced proficiency in LinkedIn Campaign Manager, Google Ads, 6sense, and other B2B advertising platforms
Experience partnering with campaign teams
Deep understanding of B2B buyer journeys
Knowledge of how paid channels work together to accelerate pipeline
Familiarity with Marketo and Salesforce.com
Expertise in attribution modeling and conversion tracking
A data-driven mindset balanced with creative thinking
Self-motivation and curiosity about cybersecurity
Enthusiasm for continuous optimization
Bachelor's degree or a compelling story
Benefits
Unlimited PTO
Work location flexibility
Up to 24 weeks of parental leave
Really excellent health benefits
Company
Expel
Expel is a security operations provider that offers managed detection and response, remediation, phishing support, and threat hunting.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$288.8MKey Investors
CapitalGIndex VenturesScale Venture Partners
2022-10-03Series E· $31M
2021-11-18Series E· $140.3M
2020-05-13Series D· $50M
Leadership Team
Dave Merkel
Co-founder and Chief Executive Officer
Justin Bajko
Co-founder and VP, Strategy & Business Development
Recent News
New Enterprise Associates
2025-12-31
2025-11-04
Company data provided by crunchbase