TWINOAKS · 6 hours ago
Director, Strategic Planning
Chicago, IL
Full-time
Onsite
Director/Executive
$129K/yr - $207K/yr
8+ years expTWINOAKS is a shopper marketing agency focused on creating meaningful connections between shoppers and brands. The Director of Strategic Planning will be responsible for providing strategic thought leadership, managing client relationships, and developing effective working relationships to drive brand and business growth.
AdvertisingBrand MarketingMarketing
Responsibilities
Serve as senior-level contact on individual client businesses and brands. Demonstrate a solid grasp of current industry dynamics and be able to provide agency perspective on the impact, influence, and implications of these dynamics on brand or agency health
Provide long-term perspective for brand and business growth that exceeds the scope of individual projects. Be able to clearly articulate a strategic vision in a confident and persuasive manner to clients and teams; connect the vision to business imperatives and measures
Develop working hypotheses and methods to test/apply thinking to a variety of marketing challenges that leads to the discovery of new insights
Ensure proactive strategic thought leadership across the integrated marketing mix; be able to effectively apply and integrate strategy into agency process
Raise the bar of Mars United Commerce’s work for clients. This includes instituting research and testing methods and practices using insights to inspire, guide, and evaluate work
Identify unmet research/planning needs and knowledge gaps in clients’ business. Lead the solution and develop into out-of-scope revenue opportunities for the agency
Grow the role of Strategic Planning through the development of effective working relationships with key clients and Senior Management
Make original contributions to company growth through contributions to original research/thinking, participation in internal cultural initiatives, and development of new professional capabilities and perspectives
Supervise and advance the growth of Strategic Planning staff. Oversee the quality of their work
Create dialogue and share innovations and new methods across internal teams (account service, creative, customer development, media, production, etc.)
Understand company’s business model and be able to work with senior colleagues to manage the agency investment in Strategic Planning resources, secondary research providers, and other Strategic Planning relevant suppliers
Develop and merchandise Strategic Planning 'products'
Responsible for a functional, productive, and happy team. Also, responsible to maintain healthy team culture
Attract, train, and develop talent, ensuring Strategic Planning keeps a diversity of skills, backgrounds, and experience
Continues to assist in knowledge sharing through internal communication events, training, and other written materials
Develops and participates in training and teaching and other initiatives
Conducts primary research, client, or agency
Uses proprietary strategic models, helps to drive their development, use, and institutionalization
Develops and participates in client presentations
Leads and develops people on the team (indirectly and directly)
Coaches and mentors others within the department
Identifies new opportunities for revenue growth with clients
Supports annual planning initiatives with clients
Supports award efforts with account & creative
Supports new business RFP & pitching efforts
Identifies unmet needs within the department, develops proposals to satisfy needs
Supports wider agency initiatives
Writes white papers, agency 'points of view', blog posts, etc
Qualification
Required
Bachelor's degree or greater
Minimum of 8 years' experience in strategy and planning with experience in marketing directly with / for retailers
Dynamic personality able to effectively engage and influence a variety of audiences
Passion for understanding the ‘why's' of human behavior and a strong desire to improve/grow our clients' business
Strong analytical skills
Proven leadership and organizational skills
Excellent verbal, written, presentation and interpersonal skills
Self-starter with strong problem-solving ability
Capable of handling multiple projects simultaneously
High level of energy and enthusiasm
Comfortable with high pressure, fluid and ambiguous situations
Ability to travel on an as-needed basis
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Supplemental medical insurance
Transportation
Parking benefits
Legal benefits
Pet insurance
Auto and home insurance
Company
TWINOAKS
Twinoaks specializes in branding, marketing campaigns, product launches, digital, and insights development.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase