SVP Worldwide · 2 hours ago
Specialist, Conversion Rate Optimization (CRO)
Nashville, TN
Full-time
Hybrid
Mid Level
3+ years expSVP Worldwide is the world’s largest consumer sewing machine company, inspiring makers everywhere. The CRO Specialist is responsible for enhancing user experience and driving conversion rate improvements across global eCommerce sites by identifying and executing opportunities to improve key performance metrics.
ConsumerManufacturing
Responsibilities
Translate leadership objectives into prioritized initiatives, roadmaps, and quarterly plans
Develop and manage a structured A/B and multivariate testing program, from hypothesis generation to test execution and analysis
Analyze on-site user behavior to identify friction points, drop-offs, and usability issues
Use insights from heatmaps, session recordings, surveys, and usability testing to form data-driven hypotheses
Advocate for best-in-class customer experience practices that align with brand and conversion objectives
Partner with design, development, and analytics teams to implement and validate tests accurately
Track and measure the performance of experiments, reporting insights, and recommendations to stakeholders
Monitor and analyze key CRO metrics, including:
Add-to-Cart Rate
Conversion Rate (CVR)
Checkout Abandonment Rate
Average Order Value (AOV)
Bounce Rate
Session Duration / Engagement Rate
Exit Rate
Develop clear actionable reports and dashboards to communicate test outcomes and ongoing performance trends
Translate insights into business recommendations and prioritize optimization opportunities
Partner with Marketing, eCommerce, Product, and Analytics teams to ensure consistent execution and shared learnings
Maintain documentation of experiments, learnings, and best practices to foster continuous improvement
Qualification
Required
Bachelor's degree in Marketing, Data Analytics, Psychology, UX Design, or related field (or equivalent experience)
3+ years of experience in CRO, eCommerce optimization, or digital analytics
Demonstrated success improving key eCommerce metrics through testing and UX enhancements
Proficiency in analytics and testing tools (e.g., Google Analytics 4, Google Optimize, Optimizely, VWO, Hotjar, or Contentsquare)
Solid understanding of A/B testing methodologies, statistical significance, and test design
Experience with data visualization tools (e.g., Looker Studio, Tableau, or Power BI)
Strong analytical mindset with attention to detail
Self-starter who takes ownership and consistently drives projects to completion
Excellent communication and presentation skills for reporting insights to stakeholders
Structured and proactive in planning, prioritization, and execution
Curious, innovative thinker who thrives in a fast-paced digital environment
Continuously explores emerging CRO strategies, technologies, and industry insights to inform testing and innovation
Ability to work independently with minimal direct oversight as well as working with cross functions partners to strategize growth opportunities
Preferred
Hands-on experience with Photoshop or other image editing tools to optimize visual content
Familiarity with HTML/CSS and web technologies (for test implementation collaboration)
Understanding of SEO fundamentals and how they impact user experience and conversion
Benefits
Full benefits package; medical, dental, vision
401k plan
Competitive PTO accrual as well as additional wellness days
Hybrid work schedule
Work environment that harbors a culture of collaboration and community
Learning and development opportunities
Multiple health plan options comprised of vision and dental plans
Life insurance
Disability insurance
Pet insurance
Parental leave
Generous employee discounts
Paid time off benefits including wellbeing days
Company
SVP Worldwide
SVP Worldwide Inc. is engaged in the design, manufacture, and distribution of consumer and artisan sewing, quilting, embroidery.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-06-10Acquired
Leadership Team
Jason Forcier
Chief Executive Officer
Danielle (Jenkins) Domizio
Talent Acquisition Business Partner
Recent News
2025-10-11
Mexico Business
2025-08-12
Company data provided by crunchbase